PMA 2018 Report
X-Rite Incorporated, a global leader and internationally known name in color technology, unveils its dynamic X-Rite-i1 Photo family of color management solutions for photographers and other digital imaging professionals - including a first-ever look at fast and easy spectro-driven color precision for gallery-quality affordability in RGB with the X-Rite All-New i1 PhotoLT - at the Photo Marketing Association (PMA ) International Convention Trade Show. The all-new X-Rite-i1 product line is the result of a merger with fellow worldclass color technology developer GretagMacbeth. The products are designed for seamless color management throughout the entire creative workflow.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).