PMA 2010 Report
Sakar International unveils a new line of Vivitar products including digital, underwater and video cameras, digital SLR camera lenses and flashes, and a battery charger that accommodates over 300 different camera and other lithium ion batteries. The products are Sakarís first Vivitar-branded SKUs since Sakar acquired the well-known brand last year in a bid to broaden its camera offerings. Combining the strong feature set and moderate pricing that have characterized Vivitar photography products for over 70 years, the new cameras include : Vivitar V8400P Underwater camera, Vivitar DVR840XHD camcorder and the Vivitar V8025 digital camera.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).