PMA 2018 Report
Changing lenses, dusty atmospheres and the day-to-day challenges a DSLR faces mean that before long those tell tale-black splodges appear on that stunning sunset you've waited to capture - You've got dust on the sensor. Dust is nothing new for photographers, but sensor modules on digital cameras are extremely delicate, and one wrong move could land you responsible for some serious repair or, worse, replacement costs. The solution is Visible Dust, a cleaning system which actually lifts the dust away from the sensor, instead of simply moving it around, and making the problem worse, like traditional brushes. The majority of dust found on sensors is dry dust. The Arctic Butterfly Sensor Brush is in its element here.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).