Sony Europe’s Recor-ding Media & Energy division announced the company’s entrance to the CompactFlash memory card market. The first product line-up, is designed to handle the speed and performance requirements of digital SLR cameras and is available with up to 4GB of storage capacity for the most demanding user. “High end digital camera enthusiasts, from consumers to professional photographers, have a huge and growing demand for storage capacity,” said Renaud Isnard from Sony Europe’s Network Media division. “With the addition of CompactFlash cards to its product range Sony widens the choice for users of D-SLR cameras, such as the new Sony α100 model, that are looking for fast and reliable recording memory.
Lexar, introduced Professional UDMA (Ultra Direct Memory Access) memory cards, the latest addition to the company’s award-winning Professional line of high-performance cards. When paired with a UDMA-enabled device, such as Lexar’s new Professional FireWire 800 Reader, UDMA cards improve the professional photographer’s digital imaging experience by reducing the time needed to download captured images to a destination computer. In addition, the benefits of Lexar Professional UDMA memory cards extend well beyond card-to-computer transfer rates, to improved in-camera performance in several UDMA-enabled digital camera backs and digital SLR cameras expected to be announced later this year.
Kingston Technology Company, Inc., the independent world leader in memory products, announced it will expand its line of Secure Digital High-Capacity (SDHC) memory cards with the introduction of three new Kingston 8GB cards available in Class 2, 4 and 6 speed ratings as well as two new Kingston 4GB SDHC cards in Class 4 and 6 speeds, to maximize the performance of today's higher resolution imaging devices, that include digital cameras, camcorders, PDAs, MP3 players and more. "Today's higher resolution image devices require larger memory card capacity and faster Data Transfer Rate (DTR) to maximize overall performance," said Jean Wong, Flash product manager, Kingston.
Lexar, a leader in advanced digital media and accessories, today expanded its professional product line with the introduction of a 133x speed-rated Secure Digital High Capacity (SDHC) flash memory card designed for professional and high-end amateur photographers who demand the freedom and flexibility to quickly capture a large number of high-resolution images with SDHC-enabled digital cameras. Delivering a minimum sustained write speed capability of 20MB per second, Lexar Professional SDHC cards allow photographers to capture more images while spending less time changing memory cards. Lexar Professional SDHC cards will be available in March.
Kingston, announced the release of 2GB microSD Flash memory cards. The capacity boost of the tiny microSD form factor will be welcomed by consumers needing more space to store and transport mobile content on sleeker multifunction mobile phones. “With our new 2GB microSD cards, consumers now have more room to store and share music, video and data files between their mobile phones and other digital devices,” said Jean Wong, Flash memory product manager, Kingston. “The ultra-small size microSD cards consume little power, helping preserve battery life and when using the 2GB microSD card with our full-size SD adapter, the card becomes even more versatile,” added Wong.
SanDisk introduced the microSD Multi SD Kit, bringing together in one package a microSD flash card with a miniSD adapter and a standard SD adapter, at the 3GSM World Conference 2007, where SanDisk is demonstrating products in booths 7C62 and 8C74. The SanDisk microSD Multi SD Kit removes confusion for consumers and retailers in selecting the correct card for a mobile phone, because the kit supports all mobile phones with SD-based card slots. According to SanDisk research, 87 percent of the latest mobile phone models with card slots are designed for either microSD, miniSD or standard SD. The SanDisk microSD Multi SD Kit comes in three capacities: 512 MB, 1GB and 2GB.