The next-generation SDXC (eXtended Capacity) memory card specification, announced today at the 2009 International CES, dramatically improves consumers' digital lifestyles by providing the portable storage and speed needed to store weeks of high-definition video, years of photo collections and months of music to mobile phones, cameras and camcorders, and other consumer electronic devices. The new SDXC specification provides up to 2 terabytes storage capacity and accelerates SD interface read/write speeds to 104 megabytes per second this year, with a road map to 300 megabytes per second. The new SDXC memory cards will enable camcorders to provide longer, professional level HD video recording with a small form factor.
Giving photo enthusiasts the freedom to take more digital pictures and shoot more video, SanDisk Corporation increased both capacities and speeds in its SanDisk Ultra II flash memory line with the introduction of 32- and 16-gigabyte (GB) SDHC cards and an 8GB SDHC Plus flash memory card. The announcement was made at the photo industry’s PMA 2008 International Convention in Las Vegas. Ideal for today’s camcorders and point-and-shoot digital cameras that can record both video and still images, the cards offer faster read and write speeds of 15 megabytes per second2 (15MB/sec), up from previous speeds of 10MB/sec read and 9MB/sec write in the SanDisk Ultra II line.
Imation Corp, a worldwide leader in removable data storage media, will showcase several products under its Imation and Memorex brands on the eve of the PMA 07 International Convention & Trade Show. The Memorex and Imation brands of Imation Corp deliver a variety of innovative optical and flash solutions for professional photographers and photo enthusiasts, as well as consumers and business professionals. Many of these products will be on display at the DigitalFocus press event. at Treasure Island in Las Vegas. “When working with digital images either for business or fun - you need to be confident that you have reliable solutions to transfer, store and protect your creations.”
Kingston Technology Company, Inc., the independent world leader in memory products, announced its new DataTraveler Reader, a USB 2.0 Flash memory drive that provides up to 4GB of Flash storage, and includes an onboard SD/MMC expansion slot for reading nine different Flash memory card formats, including the new Secure Digital High-Capacity (SDHC) format. “Consumers today are more mobile than ever before and the need to store and share digital information has increased dramatically,” said Joe Teng, Flash product manager, Kingston. “The DataTraveler Reader is a powerful way to capture, save and share pictures, videos and documents in a ultra-compact form factor,” added Teng.
Kingston Technology Company, Inc., the independent world leader in memory products, today announced it will expand its line of Secure Digital High-Capacity (SDHC) memory cards with the introduction of three new Kingston 8GB cards available in Class 2, 4 and 6 speed ratings as well as two new Kingston 4GB SDHC cards in Class 4 and 6 speeds, to maximize the performance of today’s higher resolution imaging devices, that include digital cameras, camcorders, PDAs, MP3 players and more. “Today’s higher resolution image devices require larger memory card capacity and faster Data Transfer Rate (DTR) to maximize overall performance,” said Jean Wong, Flash manager, Kingston.
SanDisk Corporation introduced an 8-gigabyte (GB) SanDisk Ultra II SD High Capacity (SDHC) memory card to meet the growing demand for more photo and video storage. The new cards can store over 4,000 high-resolution pictures or up to 15 hours of MPEG 4 video. The announcement was made at the Photo Marketing Association (PMA) Show at the Las Vegas Convention Center. The SanDisk Ultra II SDHC memory card features write speeds of 9 megabytes (MB) per second and read speeds of 10MB/sec. The cards are targeted at digital photography enthusiasts with 5 megapixel or higher resolution cameras or videographers with camcorders that require significantly faster flash storage cards.
Sony Europe’s Recor-ding Media & Energy division announced the company’s entrance to the CompactFlash memory card market. The first product line-up, is designed to handle the speed and performance requirements of digital SLR cameras and is available with up to 4GB of storage capacity for the most demanding user. “High end digital camera enthusiasts, from consumers to professional photographers, have a huge and growing demand for storage capacity,” said Renaud Isnard from Sony Europe’s Network Media division. “With the addition of CompactFlash cards to its product range Sony widens the choice for users of D-SLR cameras, such as the new Sony α100 model, that are looking for fast and reliable recording memory.
Lexar, introduced Professional UDMA (Ultra Direct Memory Access) memory cards, the latest addition to the company’s award-winning Professional line of high-performance cards. When paired with a UDMA-enabled device, such as Lexar’s new Professional FireWire 800 Reader, UDMA cards improve the professional photographer’s digital imaging experience by reducing the time needed to download captured images to a destination computer. In addition, the benefits of Lexar Professional UDMA memory cards extend well beyond card-to-computer transfer rates, to improved in-camera performance in several UDMA-enabled digital camera backs and digital SLR cameras expected to be announced later this year.