PMA 2010 Report
Besides a large amount of digital compact cameras, among them the new Sony Cybershot DSC-W200, one of the world's first 12 Megapixel digital cameras, a twosome Alpha concept digital SLR cameras has been showcased together with some eight new lenses. Not a word about technical specifications, expectations, availability or what's so ever; only a sign to show that there is still life after the Sony Alpha 100. The aforementioned concept models had been displayed in a glass showcase and at first sight it looks like we are dealing with a semi- and a professional digital SLR camera model. The latest inside news tells us that at least one of them will get introduced this year.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).