PMA 2010 Report
Sony Ericsson intros Aspen, the business cell phone with green credentials at its core. The newest edition to the successful Sony Ericsson GreenHeart mobile phone portfolio, Sony Ericsson Aspen handset, allows easy multi-tasking combining the touch experience and a real QWERTY keyboard. Organise and adapt panels to change during the day and use Slide View for quick access to common features. Create your own phone booth with optional extra Bluetooth Noise Shield Handsfree VH700 and charge your phone the eco-friendly way with the Energy Saving Mini-Charger EP800. The new Sony Ericsson Aspen mobile phone will be available in Q2/2010.
Sony Ericsson unveiled the next step in its mobile evolution. The Entertainment Unlimited consumer proposition is the pinnacle of what the company has been working towards since the start of the joint venture in 2001 - the true fusion of mobile communication and entertainment. Bringing together rich content, unique applications and best in class entertainment experiences, the new consumer proposition is based around three key promises; Uniting best in class entertainment experiences into one offering such as the Walkman music experience, the Cyber-shot digital imaging experience, Java gaming and messaging integrated with services and applications.
Besides a large amount of digital compact cameras, among them the new Sony Cybershot DSC-W200, one of the world's first 12 Megapixel digital cameras, a twosome Alpha concept digital SLR cameras has been showcased together with some eight new lenses. Not a word about technical specifications, expectations, availability or what's so ever; only a sign to show that there is still life after the Sony Alpha 100. The aforementioned concept models had been displayed in a glass showcase and at first sight it looks like we are dealing with a semi- and a professional digital SLR camera model. The latest inside news tells us that at least one of them will get introduced this year.
Sony Ericsson announces the W660 - a Walkman phone which places an emphasis on style and feel. With a tactile finish that just begs to be touched, it's a classic-design 3G phone available in two distinctive colours, Record Black and Rose Red. Also introduced is a compact new music accessory, the Snap-on Speakers MPS-75, which let you play the tracks stored on your Walkman phone out loud. "The Sony Ericsson W660 has a finish that stands out among its peers," explains Steve Walker, Head of Product Marketing at Sony Ericsson. "Although the Sony- Ericsson W660 places the emphasis firmly on design, it is also a full member of our Walkman phone family, able to store several hundred full-length songs.
Sony Ericsson announces a the W610 Walkman phone. Build on the success of hit-models such as the W810 and to broaden the appeal of the Walkman phone. 20 million Walkman phones have been sold to date. Sony Ericsson also announces a suite of music accessories designed to enhance the Walkman phone listening experience. The W610 Walkman phone is all about the detail, whether this is detail in design that builds on the look of earlier Walkman phones or the detailed combination of mobile music with a credible digital camera. The Sony Ericsson W610 stores up to 470 full-length music tracks on the 512MB Memory Stick Micro (M2) provided, and offers the inventive TrackID music recognition application.
Sony Ericsson announces a Walkman phone; the W880/W888 build on the success of models such as the W810 and to broaden the appeal of the Walkman phone. 20 million Walkman phones have been sold to date. Sony Ericsson also announces music accessories designed to enhance the Walkman phone listening experience. At just 9.4mm thin, the W880 is the slimmest Sony Ericsson phone yet and combines the Walkman phone experience with a device that fits easily into your pocket. The 1GB Memory Stick Micro provided in-box gives you room to store up to 900 tracks, whilst the host of innovative music applications make it easy to get music onto your phone in the first place & search through play lists once its there.
Sony Ericsson introduces the K550 / K550im to the Cyber-shot phone family. Intended to deliver Cyber-shot phones to a broader audience, this new phone helps make sure you never miss a shot. The Sony Ericsson K550 Cyber-shot phone delivers the benefits of the Cyber-shot phone in a compact (14mm thin) form factor that places ease-of-use at its heart. Equipped with a 2.0 megapixel camera with auto focus plus LED photo light and active lens cover, the K550 helps ensure that you’re always ready to shoot and share the best possible images. Add to this Bluetooth technology and Picture blogging and you have a camera phone that takes the complexity out of sharing quality images with friends and family.