PMA 2010 Report
Sony is set to bring its special blend of quality, reliability and performance to the memory card market with the launch of a range of SD / SDHC and microSD / microSDHC memory cards. With the Memory Stick product line, Sony also introduces the world's first, high value-added model with the function of close proximity wireless transfer technology Transfer Jet (MS-JX8) aiming at offering new advantage and unique user experience to customers instead of supplying a memory card for recording / storing data. "SxS (S by S) Memory Card" for professional products offers users various benefits which support and enhance features of a host device with its ultra high-speed data-transfer and high reliability.
Sony Europe’s Recor-ding Media & Energy division announced the company’s entrance to the CompactFlash memory card market. The first product line-up, is designed to handle the speed and performance requirements of digital SLR cameras and is available with up to 4GB of storage capacity for the most demanding user. “High end digital camera enthusiasts, from consumers to professional photographers, have a huge and growing demand for storage capacity,” said Renaud Isnard from Sony Europe’s Network Media division. “With the addition of CompactFlash cards to its product range Sony widens the choice for users of D-SLR cameras, such as the new Sony α100 model, that are looking for fast and reliable recording memory.