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Sony Alpha concept

Dennis Hissink
PMA 2010 Report
Monday 22nd, February 2010
Posted by: Dennis Hissink

PMA Show 2010 - Sony is exhibiting an array of innovative digital imaging products at the Photo Marketing Association (PMA) 2010 International Convention, including a concept model of the new compact α (Alpha) DSLR camera system that employs an Exmor APS HD CMOS sensor, which provides full AVCHD video capability. New Sony Alpha concept products being shown include an ultra compact model with interchangeable lenses, additions to the Alpha family (including a successor to the A700), along with new TX5 and H55 Cyber-shot cameras, new printers and other accessories.

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Sony Alpha

Sony DSC-TX5

Posted by: Mark Peters Saturday 20th, February 2010

PMA 2010 - CyberShot by Sony is all about catching life’s amazing moments, whatever you’re doing. It’s never been more true with the water, dust, shock and freeze-proof new Sony CyberShot TX5: Sony’s first ever camera with high-fashion looks that handles just about anything your active lifestyle can throw at it. At just 17.7mm slim, the Sony CyberShot DSC-TX5 the world’s thinnest and smallest waterproof digital still camera. You’ve never seen another weatherproof camera like the DSC-TX5: available in five stunning colours (black, silver, pink, green, red), the Sony TX5 is equally at home on smart nights out or on chilly mud-splattered cycle treks.

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Sony DSC-H55

Posted by: Dennis Hissink Saturday 20th, February 2010

PMA 2010 news - Sony announces it's new CyberShot camera, the DSC-H55. The Sony CyberShot DSC H55 offers superb optical performance in a compact, elegantly styled body that’s great for travel or everyday shooting. Assuring detailed, low-noise images, the 14.1 megapixel sensor is teamed with a high performance G Lens. Unique to Sony, this premium lens offers a powerful 10x optical zoom range to handle virtually any shooting situation - from wide angle landscapes and group shots to dramatic close-ups. The Sony H55 also offers enhanced Optical SteadyShot image stabilisation with Active Mode that now offers up to 10x more shake correction while you’re shooting HD video.

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Sony waterproof digital camera

Posted by: Ilse Jurrien Saturday 20th, February 2010

PMA 2010 News - Slim enough to fit in your pocket or purse at less than an inch thin the new Sony CyberShot DSC-TX5 camera is the world’s thinnest and smallest certified waterproof camera with Optical SteadyShot image stabilization and touch operation. Additionally, the 10.2 megapixel model is Sony’s first digital camera with an “Exmor R” CMOS sensor that is also certified to be freeze proof down to 14 degrees Fahrenheit, shockproof up to about a 5-foot drop and dust proof. This new Waterproof camera from Sony is also great for activities such as snorkeling, snowboarding or boating.

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Sony CyberShot DSC-HX5

Posted by: Ilse Jurrien Saturday 30th, January 2010

Sony introduces its sprint line-up of CyberShot digital cameras. A total of twelve new digital cameras from Sony make it easier than ever to grab great-looking photos that really stand out from the crowd. The Sony CyberShot HX5 digital camera bursts advanced optical technologies and fun-to-use features that helps you capture, share and enjoy a lifetime of precious moments. Inside its compact, purposefully styled new body, the Sony Cyber-shot HX5 houses an incredible wealth of cutting-edge imaging innovation by Sony. With twice the sensitivity of conventional sensors, the advanced Exmor R CMOS sensor assures beautifully detailed, low-noise images, even when you’re shooting in low light.

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Sony CyberShot DSC-TX7

Posted by: Ilse Jurrien Saturday 30th, January 2010

Sony introduces its sprint line-up of new CyberShot digital cameras. A total of twelve new digital cameras from Sony make it easier than ever to grab great-looking photos that really stand out from the crowd. The Sony CyberShot TX7 digital camera bursts advanced optical technologies and fun-to-use features that helps you capture, share and enjoy a lifetime of precious moments. When cutting-edge looks matter as much as fabulous images, the chic lines of the Sony CyberShot TX7 stand out from the crowd. Exquisitely finished in a choice of three fashion colours, the slender body conceals a Carl Zeiss 4x optical zoom lens.

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Sony CyberShot cameras

Posted by: Dennis Hissink Saturday 30th, January 2010

Sony introduces its sprint line-up of CyberShot digital cameras. A total of twelve new digital cameras from Sony make it easier than ever to grab great-looking photos that really stand out from the crowd. The Sony CyberShot W-Series digital cameras bursts advanced optical technologies and fun-to-use features that helps you capture, share and enjoy a lifetime of precious moments. The popular Sony CyberShot W-Series help everyone to take better-looking pictures. Available in luxurious choice of black, silver, gold and red colour options, the Sony CyberShot W380 showcases an incredible array of imaging innovation at a compelling price.

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Sony A450

Posted by: Ilse Jurrien Monday 25th, January 2010

The newest addition to the Alpha family of DSLR cameras teams flawless imaging with generous creative options. Powerful yet brilliantly easy to use, the Sony DSLR-A450 is a perfect all-rounder when you’re ready to take your passion for great pictures to a more advanced level. Ideal for active shooters moving up to their next DSLR, it’s at home in any shooting situation, from relaxed portraits to fast-moving sports action. Inside the Sony Alpha 450 is a high-resolution 14.2 (approx.) effective megapixel Exmor CMOS sensor. It’s teamed with the powerful BIONZ processor to deliver highly detailed, ultra-low noise images. Sensitivity extends right up to ISO 12800, allowing you to capture beautifully natural handheld images in low light without flash.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).

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