PMA 2010 Report
Thursday 5th, March 2009
Posted by: Mark Peters
Whether snapping photos of brightly colored fish just beneath the surface or recording snippets of the kids on safari in the backyard, the new additions to Sony’s line of CyberShot and Handycam accessories will ensure that consumers are equipped for any moment worth capturing. From the great outdoors to the family great room, Sony is offering shutterbugs and videographers practically everything they need to get the perfect shot, including new underwater camera housing, high-definition (HD) lenses and output cables, tripods and accessory packs for sports and outdoor enthusiasts, as well as a full line of fashionable and functional cases and camera bags.
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The PMA, or Photo Marketing Association, continues a long tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2010 focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention and Trade Show in the Anaheim Convention Center in Southern California, USA.