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Sony CyberShot DSC-T300

Posted by: Ilse Jurrien Sunday 3rd, February 2008

There are cameras that just take great pictures. And then there’s the new Sony Cybershot T300 from Sony. Available in a choice of couture silver, black and red finishes, the Sony T300 stands apart from other digital cameras with its svelte lines and audacious vertical-format styling. Looks apart, it’s a powerhouse of advanced Sony technology that makes it easy to shoot and share breathtaking images. Picture quality and responsiveness is assured by the Sony BIONZ image processing engine that improves the speed and accuracy of autofocus, exposure control, white balance and colour adjustment functions. It also boosts sensitivity to a maximum ISO 3200 for low-noise shots without flash indoors or in dim lighting conditions.

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Sony DSLR-A300

Posted by: Ilse Jurrien Friday 1st, February 2008

Sony is bringing live-view shooting to its digital SLR camera line with the 10.2-megapixel Alpha DSLR-A300. The new Sony A300 features new technologies that make picture taking faster, easier, and more familiar for first-time DSLR users. The Alpha 300 offers Sony’s new “Quick AF Live View” technology so you can frame photos on the camera’s LCD without sacrificing auto-focusing speed common to other live-view systems. Sony’s innovative Pentamirror Tilt mechanism directs light to a dedicated live view image sensor, enabling fast and responsive TTL phase-detection auto-focusing, even during live view. Eliminating the focus delay of other systems, the new Sony A300 is equally responsive whether using live view or optical viewfinder.

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Sony DSLR-A350

Posted by: Mark Peters Friday 1st, February 2008

Sony is bringing live-view shooting to its digital SLR camera line with the 14.2-megapixel Alpha A350 DSLR camera. The new Sony A350 features new technologies that make picture taking faster, easier, and more familiar for first-time DSLR users. The Alpha 350 offers Sony’s new “Quick AF Live View” technology so you can frame photos on the camera’s LCD without sacrificing auto-focusing speed common to other live-view systems. Sony’s innovative Pentamirror Tilt mechanism directs light to a dedicated live view image sensor, enabling fast and responsive TTL phase-detection auto-focusing, even during live view. Eliminating the focus delay of other systems, the new Sony A350 is equally responsive whether using live view or optical viewfinder.

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Sony Alpha 200 DSLR camera

Posted by: Mark Peters Tuesday 29th, January 2008

Sony is launching the DSLR-A200 as an entry-class model of the popular α series of digital SLR cameras with interchangeable lenses. As the successor model to the α100 that has been well received since its July 2006 launch, the Sony Alpha 200 upgrades basic performance to meet a variety of photographic needs, to note high resolution from effective 10.2 Megapixels, low noise image quality and simple operation that even novice users of DSLR cameras will find easy to understand. In addition to the Super SteadyShot image stabilization built into the camera body compatible with all Sony α lenses, the Sony A200 supports high sensitivity shooting of ISO 3200. With all of this, users will enjoy beautiful blur-free pictures.

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Sony Alpha A700 Review

Posted by: Dennis Hissink Monday 29th, October 2007

The Sony Alpha A700 is equipped with a newly developed 12.2 MP CMOS image sensor and works with a focal length multiplier of 1.5x. The housing consists of a combination of aluminum alloy and polycarbonate and is mostly waterproof and dustproof thanks to extra attention that has been paid to the closure of covers etc. The weight of a tad less than 800 grams (778 grams without lens) is pleasant to work with and makes the camera lie stable in my hand. The beautiful large sized LCD screen on the back of the Sony A700 is definitely breathtaking. This 3-inch high resolution LCD screen surely adds a surplus value to this camera.

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Sony Cybershot DSC-T2 Digital Camera

Posted by: Ilse Jurrien Wednesday 24th, October 2007

Ready to share your precious moments without any limit? With the new Sony Cybershot DSC-T2 compact digital camera you are able to store up to 40.000 VGA-Quality pictures or 1.000 8 Megapixel photos. If this is not enough, the Sony DSC-T2 has 4GB of internal memory (in case you have forgotten your flash memory card). The Sony T2 digital camera has a big LCD screen which can be operated by with your fingertips. You can touch the LCD screen to select the subject you want to focus on (shooting mode) and where you want to zoom in (playback mode). The Cybershot DSC-T2 digital camera will ship in December for about $350. Additional camera accessories will include batteries, sports packs, travel chargers and camera cases.

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Sony Alpha A700 Preview

Posted by: Dennis Hissink Tuesday 11th, September 2007

The new Sony Alpha A700 was launched during a Sony press conference in Italy. Unfortunately, the surprise element was lost because one day earlier the Alpha introduction was disturbed by a leak caused by Sony. The Sony Alpha 700 is Sony’s second digital SLR camera that has to contribute to a continuously compiling series of SLR cameras, with which Sony manifests itself as renowned DSLR manufacturer. The Sony DSLR A700 is a digital SLR camera which is positioned in the middle segment, and with that, has to compete (heavily) with the new collection of Canon and Nikon D-SLR cameras, among others. During my stay in Italy, I had the chance to work with the Sony A700 for a short period.

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Sony Cyber-shot DSC-T200

Posted by: Dennis Hissink Wednesday 22nd, August 2007

The stylish, slim line Cyber-shot T Series from Sony gains a feature-packed new model that makes it easier than ever to grab great pictures. The Sony Cyber-shot T200 complements exquisite HD imaging quality with exciting innovations like the new ‘Smile Shutter’ mode for happy faces when you’re shooting family and friends as well as a clear, wide extra large touchscreen. The flagship Sony T200 looks and performs like no other digital camera. Available in silver, black and red, its uniquely stylish vertical design conceals a powerful 5x optical zoom lens - great for pulling distant subjects in closer. The Sony Cyber-shot T200 digital compact camera features the new Sony Cyber-shot “Smile Shutter” function.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).