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Sony CyberShot DSC-W150

Posted by: Ilse Jurrien Sunday 3rd, February 2008

Sony’s popular Cyber-shot W-Series gains a fresh new look for ’08 with the new Sony CyberShot W150 digital camera that teams fantastic HD image quality with easy-to-use features. Available in a choice of up-to-the-minute colour options, the Sony CyberShot W150 stands out with its clean lines and cool, contemporary looks. Inside the sleek all-aluminium case, the Sony W150 is packed with the latest Sony technology to widen your creative options and guarantee even more fabulous memories. The new 8.1 effective megapixel Sony Cyber-shot W150 will be available throughout Europe in Mid April 2008. Price has not yet been determined.

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Sony CyberShot DSC-H10

Posted by: Nic Rossmüller Sunday 3rd, February 2008

With its small dimensions, the Sony CyberShot DSC-H10 combines the performance of much larger cameras in a more convenient size. Small enough for a pocket or purse, the 8-megapixel camera is perfect for sporting events, school recitals and vacations, helping you easily capture close-ups, even from a distance. Designed to replace the current Sony CyberShot DSC-H3 model, the Sony CyberShot DSC-H10 camera features a wider 3-inch Clear Photo LCD Plus screen for easy playback viewing and menu navigation. The new Sony CyberShot DSC-H10 digital camera has a powerful Carl Zeiss 10x optical zoom lens and a long-range flash to help you capture details from afar.

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Sony CyberShot DSC-T300

Posted by: Ilse Jurrien Sunday 3rd, February 2008

There are cameras that just take great pictures. And then there’s the new Sony Cybershot T300 from Sony. Available in a choice of couture silver, black and red finishes, the Sony T300 stands apart from other digital cameras with its svelte lines and audacious vertical-format styling. Looks apart, it’s a powerhouse of advanced Sony technology that makes it easy to shoot and share breathtaking images. Picture quality and responsiveness is assured by the Sony BIONZ image processing engine that improves the speed and accuracy of autofocus, exposure control, white balance and colour adjustment functions. It also boosts sensitivity to a maximum ISO 3200 for low-noise shots without flash indoors or in dim lighting conditions.

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Sony DSLR-A300

Posted by: Nic Rossmüller Friday 1st, February 2008

Sony is bringing live-view shooting to its digital SLR camera line with the 10.2-megapixel Alpha DSLR-A300. The new Sony A300 features new technologies that make picture taking faster, easier, and more familiar for first-time DSLR users. The Alpha 300 offers Sony’s new “Quick AF Live View” technology so you can frame photos on the camera’s LCD without sacrificing auto-focusing speed common to other live-view systems. Sony’s innovative Pentamirror Tilt mechanism directs light to a dedicated live view image sensor, enabling fast and responsive TTL phase-detection auto-focusing, even during live view. Eliminating the focus delay of other systems, the new Sony A300 is equally responsive whether using live view or optical viewfinder.

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Sony DSLR-A350

Posted by: Mark Peters Friday 1st, February 2008

Sony is bringing live-view shooting to its digital SLR camera line with the 14.2-megapixel Alpha A350 DSLR camera. The new Sony A350 features new technologies that make picture taking faster, easier, and more familiar for first-time DSLR users. The Alpha 350 offers Sony’s new “Quick AF Live View” technology so you can frame photos on the camera’s LCD without sacrificing auto-focusing speed common to other live-view systems. Sony’s innovative Pentamirror Tilt mechanism directs light to a dedicated live view image sensor, enabling fast and responsive TTL phase-detection auto-focusing, even during live view. Eliminating the focus delay of other systems, the new Sony A350 is equally responsive whether using live view or optical viewfinder.

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Sony Alpha 200 DSLR camera

Posted by: Mark Peters Tuesday 29th, January 2008

Sony is launching the DSLR-A200 as an entry-class model of the popular α series of digital SLR cameras with interchangeable lenses. As the successor model to the α100 that has been well received since its July 2006 launch, the Sony Alpha 200 upgrades basic performance to meet a variety of photographic needs, to note high resolution from effective 10.2 Megapixels, low noise image quality and simple operation that even novice users of DSLR cameras will find easy to understand. In addition to the Super SteadyShot image stabilization built into the camera body compatible with all Sony α lenses, the Sony A200 supports high sensitivity shooting of ISO 3200. With all of this, users will enjoy beautiful blur-free pictures.

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Sony Alpha A700 Review

Posted by: Dennis Hissink Monday 29th, October 2007

The Sony Alpha A700 is equipped with a newly developed 12.2 MP CMOS image sensor and works with a focal length multiplier of 1.5x. The housing consists of a combination of aluminum alloy and polycarbonate and is mostly waterproof and dustproof thanks to extra attention that has been paid to the closure of covers etc. The weight of a tad less than 800 grams (778 grams without lens) is pleasant to work with and makes the camera lie stable in my hand. The beautiful large sized LCD screen on the back of the Sony A700 is definitely breathtaking. This 3-inch high resolution LCD screen surely adds a surplus value to this camera.

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Sony Cybershot DSC-T2 Digital Camera

Posted by: Nic Rossmüller Wednesday 24th, October 2007

Ready to share your precious moments without any limit? With the new Sony Cybershot DSC-T2 compact digital camera you are able to store up to 40.000 VGA-Quality pictures or 1.000 8 Megapixel photos. If this is not enough, the Sony DSC-T2 has 4GB of internal memory (in case you have forgotten your flash memory card). The Sony T2 digital camera has a big LCD screen which can be operated by with your fingertips. You can touch the LCD screen to select the subject you want to focus on (shooting mode) and where you want to zoom in (playback mode). The Cybershot DSC-T2 digital camera will ship in December for about $350. Additional camera accessories will include batteries, sports packs, travel chargers and camera cases.

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The PMA, or Photo Marketing Association, continues a long tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2010 focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention and Trade Show in the Anaheim Convention Center in Southern California, USA.