PMA 2010 Report
Adobe Systems Incorporated is pioneering a new way to deliver its industry leading creative software technologies online, with the launch of its web-based video remix and editing technology. Today, Adobe and Photobucket announced a partnership to integrate Adobe web-based video remix and editing technology directly into the Photobucket user experience, giving 35 million Photobucket users direct, free access to world-class digital video editing tools. The agreement marks a new stage in Adobe's delivery of its renowned video software technologies that today underpin flagship products such as Adobe Premiere Elements and Adobe Premiere Pro. The company expects to announce more partnerships with Internet companies and media properties over the coming months. These free services are expected to be driven by advertising revenue - and by offering customers simple upgrade paths to Adobe Premiere Elements and Adobe Photoshop Elements software, both market leaders in the home digital video and photo editing space.