ArcSoft, Inc. announced the addition of three new applications to the ArcSoft Print Creations product suite at PMA 2007. Photo Book, Photo Calendar and Funhouse applications are now available for OEM licensing along with the existing Greeting Card application. Each software comes packed with a full set of professionally designed themes and layouts for all occasions and in all kinds of styles. End-users personalize the themes with their own digital pictures and text. OEMs can easily supply additional creative content. All of the Print Creations applications - Greeting Card, Photo Calendar, Album Page, Photo Book, and Funhouse - are available in both Windows and Macintosh versions for OEM licensing.
ArcSoft, Inc. announced the release of ArcSoft Cut-It-Out at the PMA 2007 Convention. Cut-It-Out is a new plug-in for Adobe Photoshop that allows users to separate objects in digital photos from their backgrounds, creating a mask. The segmentation technology provides a fast and accurate solution for complex object extraction. “Creating pro-level photo editing masks may now be achieved with unprecedented time savings and ease-of-use,” said Michael Downs, ArcSoft Vice President of Marketing and Business Development. “The Cut-It-Out plug-in gives users a preview of our high-end photo editing technology offerings which we will be expanding over the course of the year.”
Datacolor, a world leader in color technology, announced the arrival of ColorVision PrintFix Pro 2.0. The free software upgrade to its TIPA award winning PrintFix Pro and PrintFix Pro Suite printer profiling solutions are now available for download at the ColorVision web site.The PrintFix Pro 2.0 upgrade gives photographers and designers valuable new features to enhance the quality of tinted and black and white prints. Features include a new gray axis algorithm, advanced profiles settings, and new soft proof capabilities-allowing preview of custom profiles and settings before making a test print. Users may also build a range of custom printer profiles for differing black and white tints.
KIS Photo-Me Group introduced the Swifti - a versatile new “plug-n-play” micro-kiosk that lets consumers turn image files from digital cameras, cell phones, CDs/DVDs and 28 different types of media cards immediately, on-site into customized, high-margin photo keepsakes that translate into new revenues and a quick return-on-investment for the retailer. The Swifti is on display at the Photo Marketing Association trade show, March 8-11 at the Las Vegas Convention Center, in the KIS Photo-Me Group Booth, C232. It’s an excellent product for non-photo businesses - such as vacation hotels, college bookstores, amusement parks, campgrounds, nightclubs, shopping malls and conventions centers.
DxO Labs announces the availability of DxO Optics Pro 4.2 - for both Windows and Macintosh computer systems. Enriched with exclusive features and supporting VISTA - Microsoft’s latest operating system, DxO Optics Pro v4.2 software demonstrates DxO’s continued commitment to providing photographers worldwide with an unrivalled set of digital imaging software tools. A new intelligent color feature makes its debut in version 4.2 - SmartVibrancy - which selectively intensifies the colors in an image to make it more appealing while avoiding undesirable side effects. Digital photographers will often modify color saturation or the tone-curve of an image to achieve more pleasing results.
DxO Labs announces the availability for Windows and Macintosh of DxO FilmPack v1.1. Based on detailed calibration of the originals, DxO FilmPack enables digital photographers to add the effect - in terms of color and grain - of more than 20 slide, black-and-white and color negative films. DxO FilmPack even permits users to combine the color rendition and grain profiles of different films. This latest version also adds a range of “toning” renditions bringing DxO FilmPack ever closer to a traditional darkroom experience. Version 1.1 of DxO FilmPack now provides its functionality as an Adobe Photoshop plug-in a stand-alone application and an add-on to DxO Optics Pro 4.2 or greater.
Adobe Systems Incorporated is pioneering a new way to deliver its industry leading creative software technologies online, with the launch of its web-based video remix and editing technology. Today, Adobe and Photobucket announced a partnership to integrate Adobe web-based video remix and editing technology directly into the Photobucket user experience, giving 35 million Photobucket users direct, free access to world-class digital video editing tools. The agreement marks a new stage in Adobe's delivery of its renowned video software technologies that today underpin flagship products such as Adobe Premiere Elements and Adobe Premiere Pro. The company expects to announce more partnerships with Internet companies and media properties over the coming months. These free services are expected to be driven by advertising revenue - and by offering customers simple upgrade paths to Adobe Premiere Elements and Adobe Photoshop Elements software, both market leaders in the home digital video and photo editing space.
Apple manages to surprise the world quite regularly, whether it's with amazing computers and the iPod, or with software. Often, their competition just has to wait in fear and trembling to see what the designers in Cupertino have come up with next. In December 2005, every photographer had their eyes trained on Apple after they announced a new way of handling RAW files. Apple Aperture was born and set to compete directly with the lord and master in this area of photography software: Adobe. Not so much with Photoshop, but with Lightroom. Apple's main strength is that their software can use both the operating system and CORE. Of course, the disadvantage is that it can only be used with an Apple computer.