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Sigma APO 200-500mm lens

Posted by: Ralf Jurrien Thursday 8th, March 2007

The Sigma APO 200-500mm F2.8 EX DG is the world’s first Ultra-Telephoto Zoom Lens that offers a fast aperture of F2.8 at 500mm focal length. It covers the widely used 200 to 500mm focal length range, and maintains its fast F2.8 aperture over the entire zoom range. Four SLD glass elements provide excellent correction for all types of aberrations and produce a high level of optical performance throughout the entire zoom range. Shooting distance and focal length can be viewed on the lens’ LCD panel, which is an additional convenience for the photographer. A filter can be inserted towards the rear of the lens, and a circular polarizing filter can be used with its ingenious rotation mechanism.

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Tamron 70-200MM Tele-Zoom lens

Posted by: Ralf Jurrien Wednesday 7th, March 2007

Mr. Morio Ono, President of Tamron has announced the development of the SP AF70-200mm F/2.8 Di LD (IF) MACRO, a lightweight, high-performance and fast tele-zoom lens designed for SLR cameras with full-size image sensors. The new SP AF70-200mm Di LD (IF) MACRO (Model AA001) is an F/2.8 fast tele-zoom designed for full-size format SLR cameras. It inherits the product concept of the award-winning SP AF28-75mm F/2.8 XR Di standard zoom lens that is highly acclaimed for its compactness and speed, which lets photographers enjoy a high cost to performance uniqueness. The lens is supplied with a lightweight and rigid aluminum tripod grip ring that can be mounted or detached in a one-touch action.

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Nikon AF-S DX VR Zoom-Nikkor 55-200mm

Posted by: Ralf Jurrien Tuesday 6th, March 2007

Nikon UK announces the new AF-S DX VR Zoom-Nikkor 55-200mm f/4-5.6G IF-ED lens, a high-quality compact 3.6x DX zoom designed specifically to work with Nikon’s market-leading D80 and D40/ D40x cameras. The 55-200mm lens is an affordable entry-level lens which features Nikon’s cutting edge Vibration Reduction stabilisation system and exclusive Silent Wave Motor for fast, quiet and precise auto focusing. Considered to be the pioneer of innovative camera technology, Nikon is constantly seeking ways to make it possible for photographers with any level of experience to get striking results. The 55-200mm Zoom-Nikkor lens will be available at a suggested retail price of £249.99.

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Olympus Zuiko digital lenses

Posted by: Ralf Jurrien Monday 5th, March 2007

Olympus announces four new inter-changeable lenses for Four Thirds System SLRs. The Zuiko Digital ED 12-60mm (24-120mm) F2.8-4.0 SWD is an HG (High-Grade) series 5x telephoto zoom lens, and the ED 50-200mm (100-400mm) F2.8-3.5 SWD is a 4x telephoto zoom version. The ED 14-35mm (28-70mm)F2.0 SWD features a wide aperture of F2.0 throughout the zoom range, this lens also boasts the top-level image quality and operability. Finally, the ED 70-300mm (140-600mm) F4.0-5.6 is a 4.3x telephoto zoom lens. Olympus Expands "Olympus E-System" Lineup With the development of New And Interchangeable Lenses. Olympus is pleased to announce the plans to significantly expand the Olympus E-System.

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Canon EF 16-35mm f/2.8L II USM lens

Posted by: Ralf Jurrien Thursday 22nd, February 2007

Canon releases its latest L-series EF lens for its new professional SLR, the EOS-1D Mark III. The EF 16-35mm f/2.8L II USM lens succeeds the versatile EF16-35mm f/2.8L USM lens as a high-performance L-series wide-angle zoom lens, specifically designed for improved peripheral image quality. This new EF series lens will meet the strict requirements of professional and high-end amateur photographers. Compatible with all EOS SLRs past and present, it uses three high-precision aspherical lens elements, each of a different type: ground, replica and GMo for even better image quality than the original EF 16-35mm f/2.8L USM.

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smc Pentax-DA zoom lenses

Posted by: Ilse Jurrien Wednesday 21st, February 2007

Pentax announces the marketing of smc Pentax-DA* 16-50mm F2.8ED AL [IF] SDM and smc Pentax-DA* 50-135mm F2.8ED [IF] SDM. Designed exclusively for use with its digital SLR cameras, these zoom lenses are the first models of the new high-performance smc Pentax-DA* lens series. The smc Pentax-DA* series has been developed through Pentax’s unending pursuit of the ultimate image quality in digital photography. Bringing together its advanced optical technologies, including aspherical elements, special optical-glass elements and original lens coatings, Pentax successfully developed a new interchangeable lens series that is superior to any existing lens series in terms of contrast, clarity and description, even at the edges.

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The market for lenses is growing like never before. The increasing popularity of digital SLR cameras also increases the demand for DSLR lenses. Thanks to the advent of the Micro Four Thirds System, heavily promoted by Panasonic and Olympus, a new market has arisen, with a possible potential to grow into a substantial market share. The PMA International Convention and Trade Show 2010 is the spot for manufacturers to bring their product line to the public. Many different zoom lenses, including the wide-angle lenses, which are interesting for the amateur photographer, and the fixed focus lenses from wide-angle to ultra telephoto lenses. The professional photographer is looking forward to seeing the full-format optimized lens. We predict the Micro Four Thirds as a strong newcomer on the PMA 2010.