Sigma 50-500mm lens

• Brand: Sigma
• Subject: SLR Lenses
• Category: Zoom Lenses

PMA 2010 - The Sigma Corporation is pleased to announce the new Sigma APO 50-500mm F4.5-6.3 DG OS HSM lens. This is a 10x high zoom ratio ultra telephoto zoom lens incorporating Sigma’s original Optical Stabilizer function. The Sigma 50-500mm lens covers a wide range of focal lengths from 50mm to 500mm ultra telephoto. The OS (Optical Stabilizer) function offers the use of shutter speeds approximately 4 stops slower than would otherwise be possible. For Sony and Pentax mount, the built-in OS function of this lens can be used even if the camera body is equipped with an image sensor shift anti-shake system. As compensation for camera shake is visible in the view finder, the photographer can easily check for accurate focus and ensure there is no subject movement.

Sigma 70-200mm lens

• Brand: Sigma
• Subject: SLR Lenses
• Category: Zoom Lenses

PMA News - The Sigma Corporation is pleased to announce the new Sigma APO 70-200 F2.8 EX DG OS HSM lens. This large aperture telephoto zoom lens incorporates Sigma’s original Optical Stabilizer function. The Sigma 70-200mm lens covers a medium telephoto range of focal lengths from 70mm to 200mm and has a large maximum aperture of F2.8 throughout the entire zoom range. The OS (Optical Stabilizer) function offers the use of shutter speeds approximately 4 stops slower than would otherwise be possible. For Sony and Pentax mount, the built-in OS function of this lens can be used even if the camera body is equipped with an image sensor shift anti-shake system.

Sigma 17-50mm lens

• Brand: Sigma
• Subject: SLR Lenses
• Category: Zoom Lenses

PMA 2010 News - Sigma announces the new Sigma 17-50mm F2.8 EX DC OS HSM lens, this large aperture standard zoom lens is designed for digital SLR cameras and incorporates Sigma’s efficient OS function. The Sigma 17-50mm is a compact lens with an overall length of just 91.8mm (3.6”). The new Sigma lens covers a focal length from 17mm wide angle and offers a large aperture of F2.8 throughout the entire zoom range, making it ideal for many types of photography such as portraiture and landscapes. The OS (Optical Stabilizer) function offers the use of shutter speeds approximately 4 stops slower than would otherwise be possible. For Sony and Pentax mount, the built-in OS function of this lens can be used even if the camera body is equipped with an image sensor shift anti-shake system.

Sigma 8-16mm lens

• Brand: Sigma
• Subject: SLR Lenses
• Category: Zoom Lenses

PMA 2010 - Sigma Corporation is pleased to announce the new Sigma 8-16mm F4.5-5.6 DC HSM lens. This is the first ultra wide zoom lens with a minimum focal length of 8mm, designed specifically for APS-C size image sensors. The new Sigma 8-16mm lens has an equivalent angle of view of a 12-24mm lens when used on digital cameras with an APS-C size image sensor. The wide-angle of view from 121.2 degrees produces striking images with exaggerated perspective, enabling photographers to emphasize the subject. Four FLD (“F” Low Dispersion) glass elements, which have the performance equal to fluorite glass, compensate for color aberration. One hybrid aspherical lens and two glass mold elements give excellent correction for distortion and astigmatism.

Canon 70-200mm lens

• Brand: Canon
• Subject: SLR Lenses
• Category: Zoom Lenses

Canon adds to its acclaimed L-series with the launch of the new EF 70-200mm f/2.8L IS II USM telephoto zoom lens. This new Canon lens launches as the successor to the immensely popular EF 70-200mm f/2.8L IS USM, offering improved performance in every area. True to the L-series’ heritage, the Canon EF 70-200mm lens delivers optical excellence in the most challenging situations. As well as a revamp of the internal optical system, the lens has also been structurally re-developed as a direct result of user feedback, making it as robust and reliable as it is optically advanced.

Sony Alpha lenses

• Brand: Sony
• Subject: SLR Lenses
• Category: Zoom Lenses

During the PMA, Sony Japan announced several new lenses; that is to say, they have announced the developments. It strikes us that hardly any announcements, if even any at all, were made about the Sony Alpha system during PMA 2009. A large showcase received a prominent place, showcasing the available lenses for the Alpha. Among them, we find the new concept lenses, which were announced rather inconspicuously by Sony Japan during the past week. It is not even likely that these concept models will actually appear on the market as Sony lenses. It's more about showing the possibilities of the Alpha system.

Panasonic 14-140mm lens

• Brand: Panasonic
• Subject: SLR Lenses
• Category: Zoom Lenses

Panasonic unveils a standard interchange-able zoom lens called the Lumix G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S. as a new member of the Lumix G Micro System. The new Panasonic Lumix G lens incorporates an inner focus direct-drive linear motor for focusing, which enables smooth, silent operation of its fast and accurate contrast AF system, for use in both photo and movie recording. Adopting the Micro Four Thirds System standard, the new lens offers a wide and long zoom range of 14-140mm (35mm camera equivalent: 28-280mm) to suit a large variety of shooting situations, from scenery to portraits or telephoto shots, in a surprisingly compact and lightweight body.