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Sony Alpha lenses

Mark Peters
PMA 2010 Report
Saturday 7th, March 2009
Posted by: Mark Peters

During the PMA, Sony Japan announced several new lenses; that is to say, they have announced the developments. It strikes us that hardly any announcements, if even any at all, were made about the Sony Alpha system during PMA 2009. A large showcase received a prominent place, showcasing the available lenses for the Alpha. Among them, we find the new concept lenses, which were announced rather inconspicuously by Sony Japan during the past week. It is not even likely that these concept models will actually appear on the market as Sony lenses. It's more about showing the possibilities of the Alpha system.

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Sony Alpha lenses

Panasonic 14-140mm lens

Posted by: Mark Peters Thursday 5th, March 2009

Panasonic unveils a standard interchange-able zoom lens called the Lumix G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S. as a new member of the Lumix G Micro System. The new Panasonic Lumix G lens incorporates an inner focus direct-drive linear motor for focusing, which enables smooth, silent operation of its fast and accurate contrast AF system, for use in both photo and movie recording. Adopting the Micro Four Thirds System standard, the new lens offers a wide and long zoom range of 14-140mm (35mm camera equivalent: 28-280mm) to suit a large variety of shooting situations, from scenery to portraits or telephoto shots, in a surprisingly compact and lightweight body.

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Panasonic 7-14mm lens

Posted by: Dennis Hissink Thursday 5th, March 2009

Panasonic unveils a new interchangeable ultra wide-angle zoom lens called the Panasonic Lumix G VARIO 7-14mm/F4.0 ASPH. In spite of its impressive wide-angle zoom range of 7-14mm (35mm camera equivalent; 14-28mm), the new lens is surprisingly compact and lightweight for casual on-the-go use. Taking advantage of its wide, 114-degree angle of view, users can easily fit subjects into the frame even when shooting indoors where the distance is limited. The world looks extraordinary when viewed through the new lens, allowing photos and movies to be recorded with a uniquely rich perspective.

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Sigma 10-20mm lens

Posted by: Ilse Jurrien Wednesday 4th, March 2009

Sigma announces the new Sigma 10-20mm F3.5 EX DC HSM lens. This super-wide angle lens has a maximum aperture of F3.5 throughout the entire zoon range. Its wide angle of view from 102.4 degrees produces striking images with exaggerated perspective. The maximum aperture of F3.5 is ideal for indoor shooting and it enables photographers to emphasize the subject. Two ELD (Extraordinary Low Dispersion) glass elements and a SLD (Special Low Dispersion) glass element provide excellent correction of color aberration. Four aspherical lenses provide correction for distortion and allow compact and lightweight construction. The Super Multi-Layer coating reduces flare and ghosting. High image quality is assured throughout the entire zoom range.

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Sigma 18-50mm lens

Posted by: Dennis Hissink Wednesday 4th, March 2009

Sigma Corporation is pleased to announce the new Sigma 18-50mm F2.8-4.5 DC OS HSM lens. This large aperture standard zoom lens incorporates Sigma’s original Optical Stabilisation function. This lens offers a large aperture of F2.8 at 18mm wide angle. This large aperture and anti-shale function is ideal for indoor photography and in low lighting condition. For Sony and Pentax mount, the built-in OS function of this lens can be used even if the camera body is equipped with an anti-shake function. As compensation for camera shake is visible in the view finder, the photographer can easily check for accurate focus and ensure there is no subject movement.

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Sigma 50-200mm lens

Posted by: Ilse Jurrien Wednesday 4th, March 2009

Sigma announces the new Sigma 50-200mm F4-5.6 DC OS HSM. This compact high-performance telephoto zoom lens incorporates Sigma’s own Optical Stabilizer function. The Sigma 50-200mm lens incorporates SLD (Special Low Dispersion) glass in the front lens group and is equipped with an inner focusing system to provide high image quality throughout the entire zoom range. The incorporation of HSM (Hyper Sonic Motor) ensures quiet and high-speed auto focus. The OS (Optical Stabilizer) function effectively eliminates the effects of camera shake so subjects can be easily and clearly seen in the viewfinder as well as in the image. It allows the use of shutter speeds approximately 4 stops slower than normal

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Sigma ultra telephoto zoom lens

Posted by: Dennis Hissink Friday 1st, February 2008

This Sigma lens is the world’s first ultra telephoto zoom lens that offers a fast aperture of F2.8 at the 500mm focal length and F5.6 at the 1000mm. It covers widely used focal lengths from 200mm to 500mm and has a large aperture of F2.8 throughout the entire zoom range. The Sigma APO 200-500mm F2.8/400-1000mm EX DG lens can be used to create amazing image expression with various types of photography such as astrophotography, portraits, wildlife, sports. SLD (Special Low Dispersion) glass and three ELD (Extraordinary Low Dispersion) glass elements provide excellent correction for all type of aberrations. The super multi layer lens coating reduces flare and ghosting.

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Sigma 18-200mm lens

Posted by: Ralf Jurrien Thursday 8th, March 2007

The Sigma Corporation is pleased to announce the launch of the new Sigma 18-200mm F3.5-6.3 DC OS lens. This 11.1 times high magnification zoom ratio lens is exclusively designed for digital SLR cameras and is capable of covering a wide range of focal lengths from wide angle to telephoto. It is equipped with Sigma’s own unique OS (Optical Stabilizer) technology. This technology uses two sensors inside the lens to detect vertical and horizontal movement of the camera and works by moving an optical image stabilizing lens group, to effectively compensate camera shake. It also automatically detects movement of the camera and compensates camera shake when shooting moving subjects such as motor sports.

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The market for lenses is growing like never before. The increasing popularity of digital SLR cameras also increases the demand for DSLR lenses. Thanks to the advent of the Micro Four Thirds System, heavily promoted by Panasonic and Olympus, a new market has arisen, with a possible potential to grow into a substantial market share. The PMA International Convention and Trade Show 2010 is the spot for manufacturers to bring their product line to the public. Many different zoom lenses, including the wide-angle lenses, which are interesting for the amateur photographer, and the fixed focus lenses from wide-angle to ultra telephoto lenses. The professional photographer is looking forward to seeing the full-format optimized lens. We predict the Micro Four Thirds as a strong newcomer on the PMA 2010.