News alert

Sign-up for our PMA 2010 news headlines and get notified when new digital cameras are being launched at the 2010 PMA Show in Anaheim, California, USA...

RSS

The latest digital imaging news is also available through our PMA 2010 RSS service. Add the RSS feed to your news feeder and you will receive constantly updated articles on all the PMA 2010 news. To use our RSS service you will need an RSS reader, of which there are many available online.

PMA 2010 RSSPMA 2010 News
PMA 2010 Sitemap by CategorySitemap by Category
PMA 2010 Sitemap by BrandSitemap by Brand

Fixed Lenses

Macro Lenses

Special Lenses

Zoom Lenses

News by Category

News by Brand

Things we like

Tamron 28-300MM lens

Posted by: Ralf Jurrien Wednesday 7th, March 2007

Mr. Morio Ono, President of Tamron Co., Ltd., has announced the successful development of the AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical (IF) MACRO zoom lens, a high power zoom lens designed for SLR cameras with full-size format(Model A20), now equipped with a Vibration Compensation (VC) mechanism. The AF28-300mm F/3.5-6.3 XR Di VC is the ultimate high power zoom lens that covers everything from wide-angle to telephoto and macro. Tamron has incorporated a Vibration Compensator, an anti-shake mechanism developed by Tamron, into the highly versatile zoom lens. The new AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical (IF) MACRO zoom lens offers the convenience, comfort and versatility of a high power zoom lens.

Read complete story about Tamron AF 28-300MM lens

Nikon AF-S DX VR Zoom-Nikkor 55-200mm

Posted by: Ralf Jurrien Tuesday 6th, March 2007

Nikon UK announces the new AF-S DX VR Zoom-Nikkor 55-200mm f/4-5.6G IF-ED lens, a high-quality compact 3.6x DX zoom designed specifically to work with Nikonís market-leading D80 and D40/ D40x cameras. The 55-200mm lens is an affordable entry-level lens which features Nikonís cutting edge Vibration Reduction stabilisation system and exclusive Silent Wave Motor for fast, quiet and precise auto focusing. Considered to be the pioneer of innovative camera technology, Nikon is constantly seeking ways to make it possible for photographers with any level of experience to get striking results. The 55-200mm Zoom-Nikkor lens will be available at a suggested retail price of £249.99.

Read complete story about Nikon AF-S DX VR Zoom-Nikkor

Olympus Zuiko digital lenses

Posted by: Ralf Jurrien Monday 5th, March 2007

Olympus announces four new inter-changeable lenses for Four Thirds System SLRs. The Zuiko Digital ED 12-60mm (24-120mm) F2.8-4.0 SWD is an HG (High-Grade) series 5x telephoto zoom lens, and the ED 50-200mm (100-400mm) F2.8-3.5 SWD is a 4x telephoto zoom version. The ED 14-35mm (28-70mm)F2.0 SWD features a wide aperture of F2.0 throughout the zoom range, this lens also boasts the top-level image quality and operability. Finally, the ED 70-300mm (140-600mm) F4.0-5.6 is a 4.3x telephoto zoom lens. Olympus Expands "Olympus E-System" Lineup With the development of New And Interchangeable Lenses. Olympus is pleased to announce the plans to significantly expand the Olympus E-System.

Read complete story about Zuiko digital lenses

Original Lensbaby flexible SLR lens

Posted by: Ralf Jurrien Monday 5th, March 2007

Lensbabies, show-cases The Original Lensbaby, a flexible camera lens that creates a `sweet spot' area of focus that photographers can move around the image area by bending the flexible lens tubing. The Original Lensbaby brings the imperfect Holga look to digital and film SLR photography, but with greater versatility and new effects. While Lensbabies have broad appeal, the unique imagery is particularly attractive to portrait, wedding, product, and fashion photographers. "A Lensbaby allows me to interpret a scene and gives me the ability to go back in time and shoot digitally the way that Coburn and the other greats did with the box cameras," said professional photographer Jerry Hart.

Read complete story about Original Lensbaby

Canon EF 16-35mm f/2.8L II USM lens

Posted by: Ralf Jurrien Thursday 22nd, February 2007

Canon releases its latest L-series EF lens for its new professional SLR, the EOS-1D Mark III. The EF 16-35mm f/2.8L II USM lens succeeds the versatile EF16-35mm f/2.8L USM lens as a high-performance L-series wide-angle zoom lens, specifically designed for improved peripheral image quality. This new EF series lens will meet the strict requirements of professional and high-end amateur photographers. Compatible with all EOS SLRs past and present, it uses three high-precision aspherical lens elements, each of a different type: ground, replica and GMo for even better image quality than the original EF 16-35mm f/2.8L USM.

Read complete story about Canon EF 16-35mm f/2.8L II USM lens

smc Pentax-DA zoom lenses

Posted by: Ilse Jurrien Wednesday 21st, February 2007

Pentax announces the marketing of smc Pentax-DA* 16-50mm F2.8ED AL [IF] SDM and smc Pentax-DA* 50-135mm F2.8ED [IF] SDM. Designed exclusively for use with its digital SLR cameras, these zoom lenses are the first models of the new high-performance smc Pentax-DA* lens series. The smc Pentax-DA* series has been developed through Pentaxís unending pursuit of the ultimate image quality in digital photography. Bringing together its advanced optical technologies, including aspherical elements, special optical-glass elements and original lens coatings, Pentax successfully developed a new interchangeable lens series that is superior to any existing lens series in terms of contrast, clarity and description, even at the edges.

Read complete story about smc Pentax-DA zoom lenses


The market for lenses is growing like never before. The increasing popularity of digital SLR cameras also increases the demand for DSLR lenses. Thanks to the advent of the Micro Four Thirds System, heavily promoted by Panasonic and Olympus, a new market has arisen, with a possible potential to grow into a substantial market share. The PMA International Convention and Trade Show 2011 is the spot for manufacturers to bring their product line to the public. Many different zoom lenses, including the wide-angle lenses, which are interesting for the amateur photographer, and the fixed focus lenses from wide-angle to ultra telephoto lenses. The professional photographer is looking forward to seeing the full-format optimized lens. We predict the Micro Four Thirds as a strong newcomer on the PMA 2011.