PMA 2010 - Sigma Corporation is pleased to announce the new Sigma 8-16mm F4.5-5.6 DC HSM lens. This is the first ultra wide zoom lens with a minimum focal length of 8mm, designed specifically for APS-C size image sensors. The new Sigma 8-16mm lens has an equivalent angle of view of a 12-24mm lens when used on digital cameras with an APS-C size image sensor. The wide-angle of view from 121.2 degrees produces striking images with exaggerated perspective, enabling photographers to emphasize the subject. Four FLD (“F” Low Dispersion) glass elements, which have the performance equal to fluorite glass, compensate for color aberration. One hybrid aspherical lens and two glass mold elements give excellent correction for distortion and astigmatism.
Canon adds to its acclaimed L-series with the launch of the new EF 70-200mm f/2.8L IS II USM telephoto zoom lens. This new Canon lens launches as the successor to the immensely popular EF 70-200mm f/2.8L IS USM, offering improved performance in every area. True to the L-series’ heritage, the Canon EF 70-200mm lens delivers optical excellence in the most challenging situations. As well as a revamp of the internal optical system, the lens has also been structurally re-developed as a direct result of user feedback, making it as robust and reliable as it is optically advanced.
The legendary Zeiss Distagon T* 2,8/21 is now being introduced for SLR cameras with EF, F and K bayonets. Thanks to its excellent performance, this modernized version from the former Contax system sets new standards in this focal length class. "The outstanding correction of chromatic aberration enables photos without color fringes even in high-contrast light conditions", says Martin Klottig, Marketing Manager, Carl Zeiss Camera Lens Division. "Even at full aperture, the floating element design ensures optimum edge-to-edge image quality over the entire focusing range. And even in difficult light conditions, the new Zeiss Distagon provides excellent results thanks to its T* coating, optimum reflection reduction and exceptional chromatic correction."
Lensbaby announces a new 0.42x Super Wide Lens for use with their new line of selective focus lenses - The Composer, The Muse, The Control Freak and their companion Lensbaby Optic Swap System consisting of Double Glass, Single Glass, Plastic, and Pinhole/Zone plate interchangeable optics. The .42x Super Wide lens has optics that are optimized for use with Lensbaby lenses, eliminating the diffusion and reducing the vignetting that occur when industry standard wide angle conversion lenses are used with a Lensbaby lens. The Lensbaby 0.42x Super Wide Lens will retail for $79.95, and begins shipping by the end of March 2009.
Three new Lensbaby lenses - The Composer, The Muse and The Control Freak, - make up the new line of products. Each features the new Lensbaby Optic Swap system. The new Lensbaby Muse and the new Lensbaby Control Freak replace the current Original, Lensbaby 2.0, and Lensbaby 3G lenses, which will be phased out immediately. With the Composer, Lensbaby introduces a completely new lens, based on a ball and socket configuration that delivers smooth selective focus photography with unparalleled ease of use and greater precision. All Lensbaby lenses provide photographers with a new way to control depth of field by bringing one area of a photo into sharpest focus with that Sweet Spot surrounded by graduated blur.
Panasonic unveils a standard interchange-able zoom lens called the Lumix G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S. as a new member of the Lumix G Micro System. The new Panasonic Lumix G lens incorporates an inner focus direct-drive linear motor for focusing, which enables smooth, silent operation of its fast and accurate contrast AF system, for use in both photo and movie recording. Adopting the Micro Four Thirds System standard, the new lens offers a wide and long zoom range of 14-140mm (35mm camera equivalent: 28-280mm) to suit a large variety of shooting situations, from scenery to portraits or telephoto shots, in a surprisingly compact and lightweight body.
Panasonic unveils a new interchangeable ultra wide-angle zoom lens called the Panasonic Lumix G VARIO 7-14mm/F4.0 ASPH. In spite of its impressive wide-angle zoom range of 7-14mm (35mm camera equivalent; 14-28mm), the new lens is surprisingly compact and lightweight for casual on-the-go use. Taking advantage of its wide, 114-degree angle of view, users can easily fit subjects into the frame even when shooting indoors where the distance is limited. The world looks extraordinary when viewed through the new lens, allowing photos and movies to be recorded with a uniquely rich perspective.
Sigma announces the new Sigma 10-20mm F3.5 EX DC HSM lens. This super-wide angle lens has a maximum aperture of F3.5 throughout the entire zoon range. Its wide angle of view from 102.4 degrees produces striking images with exaggerated perspective. The maximum aperture of F3.5 is ideal for indoor shooting and it enables photographers to emphasize the subject. Two ELD (Extraordinary Low Dispersion) glass elements and a SLD (Special Low Dispersion) glass element provide excellent correction of color aberration. Four aspherical lenses provide correction for distortion and allow compact and lightweight construction. The Super Multi-Layer coating reduces flare and ghosting. High image quality is assured throughout the entire zoom range.