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Canon 70-200mm lens

Ilse Jurrien
PMA 2010 Report
Monday 25th, January 2010
Posted by: Ilse Jurrien

Canon adds to its acclaimed L-series with the launch of the new EF 70-200mm f/2.8L IS II USM telephoto zoom lens. This new Canon lens launches as the successor to the immensely popular EF 70-200mm f/2.8L IS USM, offering improved performance in every area. True to the L-series’ heritage, the Canon EF 70-200mm lens delivers optical excellence in the most challenging situations. As well as a revamp of the internal optical system, the lens has also been structurally re-developed as a direct result of user feedback, making it as robust and reliable as it is optically advanced.

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Canon 70-200mm lens

Samsung lenses for NX camera

Posted by: Ilse Jurrien Thursday 25th, February 2010

PMA 2010 - Samsung Electronics announces several new additions to its groundbreaking Samsung NX system lens technology, to be released throughout 2010. The original line up of a standard zoom (18-55mm OIS / F3.5-5.6), tele zoom (50-200mm OIS / F4.0-5.6) and pancake lens (30mm / F2.0) launched with the Samsung NX10 during the 2010 International Consumer Electronics Show, will be complemented by the introduction of five additional Samsung lenses through 2010. This will provide consumers with a total of eight potential lenses designed specifically for the Samsung NX camera system.

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Sigma 85mm lens

Posted by: Dennis Hissink Monday 22nd, February 2010

PMA Show news - The Sigma Corporation is pleased to announce the new Sigma 85mm F1.4 EX DG HSM. This large aperture medium telephoto lens optimized for use with digital SLR cameras features a focal length of 85mm, ensuring a natural perspective. The large aperture of F1.4 is especially ideal for portrait and low light photography. When used on digital cameras with an APS-C size image sensor, the Sigma 85mm lens effectively becomes a 127.5mm F1.4 lens. One SLD (Special Low Dispersion) glass element and one glass mold element give excellent correction for all types of aberrations and ensure superior optical performance. The Sigma 85mm lens is equipped with a rear focus system that minimizes fluctuation of aberration caused by focusing.

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Sigma 50-500mm lens

Posted by: Mark Peters Monday 22nd, February 2010

PMA 2010 - The Sigma Corporation is pleased to announce the new Sigma APO 50-500mm F4.5-6.3 DG OS HSM lens. This is a 10x high zoom ratio ultra telephoto zoom lens incorporating Sigma’s original Optical Stabilizer function. The Sigma 50-500mm lens covers a wide range of focal lengths from 50mm to 500mm ultra telephoto. The OS (Optical Stabilizer) function offers the use of shutter speeds approximately 4 stops slower than would otherwise be possible. For Sony and Pentax mount, the built-in OS function of this lens can be used even if the camera body is equipped with an image sensor shift anti-shake system. As compensation for camera shake is visible in the view finder, the photographer can easily check for accurate focus and ensure there is no subject movement.

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Sigma 70-200mm lens

Posted by: Dennis Hissink Monday 22nd, February 2010

PMA News - The Sigma Corporation is pleased to announce the new Sigma APO 70-200 F2.8 EX DG OS HSM lens. This large aperture telephoto zoom lens incorporates Sigma’s original Optical Stabilizer function. The Sigma 70-200mm lens covers a medium telephoto range of focal lengths from 70mm to 200mm and has a large maximum aperture of F2.8 throughout the entire zoom range. The OS (Optical Stabilizer) function offers the use of shutter speeds approximately 4 stops slower than would otherwise be possible. For Sony and Pentax mount, the built-in OS function of this lens can be used even if the camera body is equipped with an image sensor shift anti-shake system.

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Sigma 17-50mm lens

Posted by: Ilse Jurrien Monday 22nd, February 2010

PMA 2010 News - Sigma announces the new Sigma 17-50mm F2.8 EX DC OS HSM lens, this large aperture standard zoom lens is designed for digital SLR cameras and incorporates Sigma’s efficient OS function. The Sigma 17-50mm is a compact lens with an overall length of just 91.8mm (3.6”). The new Sigma lens covers a focal length from 17mm wide angle and offers a large aperture of F2.8 throughout the entire zoom range, making it ideal for many types of photography such as portraiture and landscapes. The OS (Optical Stabilizer) function offers the use of shutter speeds approximately 4 stops slower than would otherwise be possible. For Sony and Pentax mount, the built-in OS function of this lens can be used even if the camera body is equipped with an image sensor shift anti-shake system.

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The market for lenses is growing like never before. The increasing popularity of digital SLR cameras also increases the demand for DSLR lenses. Thanks to the advent of the Micro Four Thirds System, heavily promoted by Panasonic and Olympus, a new market has arisen, with a possible potential to grow into a substantial market share. The PMA International Convention and Trade Show 2011 is the spot for manufacturers to bring their product line to the public. Many different zoom lenses, including the wide-angle lenses, which are interesting for the amateur photographer, and the fixed focus lenses from wide-angle to ultra telephoto lenses. The professional photographer is looking forward to seeing the full-format optimized lens. We predict the Micro Four Thirds as a strong newcomer on the PMA 2011.