Sony Alpha lenses

• Brand: Sony
• Subject: SLR Lenses
• Category: Zoom Lenses

During the PMA, Sony Japan announced several new lenses; that is to say, they have announced the developments. It strikes us that hardly any announcements, if even any at all, were made about the Sony Alpha system during PMA 2009. A large showcase received a prominent place, showcasing the available lenses for the Alpha. Among them, we find the new concept lenses, which were announced rather inconspicuously by Sony Japan during the past week. It is not even likely that these concept models will actually appear on the market as Sony lenses. It's more about showing the possibilities of the Alpha system.

Zeiss lens for SLR cameras

• Brand: Zeiss
• Subject: SLR Lenses
• Category: Fixed Focal Lenses

The legendary Zeiss Distagon T* 2,8/21 is now being introduced for SLR cameras with EF, F and K bayonets. Thanks to its excellent performance, this modernized version from the former Contax system sets new standards in this focal length class. "The outstanding correction of chromatic aberration enables photos without color fringes even in high-contrast light conditions", says Martin Klottig, Marketing Manager, Carl Zeiss Camera Lens Division. "Even at full aperture, the floating element design ensures optimum edge-to-edge image quality over the entire focusing range. And even in difficult light conditions, the new Zeiss Distagon provides excellent results thanks to its T* coating, optimum reflection reduction and exceptional chromatic correction."

Lensbaby super wide lens

• Brand: Lensbabies
• Subject: SLR Lenses
• Category: Special Lenses

Lensbaby announces a new 0.42x Super Wide Lens for use with their new line of selective focus lenses - The Composer, The Muse, The Control Freak and their companion Lensbaby Optic Swap System consisting of Double Glass, Single Glass, Plastic, and Pinhole/Zone plate interchangeable optics. The .42x Super Wide lens has optics that are optimized for use with Lensbaby lenses, eliminating the diffusion and reducing the vignetting that occur when industry standard wide angle conversion lenses are used with a Lensbaby lens. The Lensbaby 0.42x Super Wide Lens will retail for $79.95, and begins shipping by the end of March 2009.

Lensbaby lenses

• Brand: Lensbabies
• Subject: SLR Lenses
• Category: Special Lenses

Three new Lensbaby lenses - The Composer, The Muse and The Control Freak, - make up the new line of products. Each features the new Lensbaby Optic Swap system. The new Lensbaby Muse and the new Lensbaby Control Freak replace the current Original, Lensbaby 2.0, and Lensbaby 3G lenses, which will be phased out immediately. With the Composer, Lensbaby introduces a completely new lens, based on a ball and socket configuration that delivers smooth selective focus photography with unparalleled ease of use and greater precision. All Lensbaby lenses provide photographers with a new way to control depth of field by bringing one area of a photo into sharpest focus with that Sweet Spot surrounded by graduated blur.

Panasonic 14-140mm lens

• Brand: Panasonic
• Subject: SLR Lenses
• Category: Zoom Lenses

Panasonic unveils a standard interchange-able zoom lens called the Lumix G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S. as a new member of the Lumix G Micro System. The new Panasonic Lumix G lens incorporates an inner focus direct-drive linear motor for focusing, which enables smooth, silent operation of its fast and accurate contrast AF system, for use in both photo and movie recording. Adopting the Micro Four Thirds System standard, the new lens offers a wide and long zoom range of 14-140mm (35mm camera equivalent: 28-280mm) to suit a large variety of shooting situations, from scenery to portraits or telephoto shots, in a surprisingly compact and lightweight body.