News alert

Sign-up for our PMA 2010 news headlines and get notified when new digital cameras are being launched at the 2010 PMA Show in Anaheim, California, USA...

RSS

The latest digital imaging news is also available through our PMA 2010 RSS service. Add the RSS feed to your news feeder and you will receive constantly updated articles on all the PMA 2010 news. To use our RSS service you will need an RSS reader, of which there are many available online.

PMA 2010 RSSPMA 2010 News
PMA 2010 Sitemap by CategorySitemap by Category
PMA 2010 Sitemap by BrandSitemap by Brand

News by Category

News by Brand

Things we like

Sigma SD15

Dennis Hissink
PMA 2010 Report
Monday 22nd, February 2010
Posted by: Dennis Hissink

PMA 2010 News - The Sigma Corporation is pleased to announce the new Sigma SD15 Digital SLR camera. This camera is the latest model in Sigma’s SD series. Powered by the 14 megapixel Foveon X3 direct image sensor it can capture all primary RGB colors at each and every pixel location arranged in three layers. The new Sigma SD15 SLR camera incorporates the “TRUE II” image processing engine which processes the large amount of data from the 14 megapixel direct image sensor. It also provides high resolution power and reproduces high definition images with impressive three-dimensional detail, rich in gradation. The Sigma camera adopts the SD card and incorporates a highly visible 3.0 inch LCD monitor, 77-Segment AE sensor and AFE (Analog Front End).

Read complete news story about : Sigma SD15
Sigma SD15

Sigma DP2s

Posted by: Mark Peters Monday 22nd, February 2010

PMA Show 2010 - The Sigma Corporation is pleased to announce the new Sigma DP2s compact digital camera featuring a 14 megapixel FOVEON X3 direct image sensor (2,652× 1,768× 3 layers). The Sigma DP2s is the successor to the DP2 which was introduced to market in April 2009 and incorporates a new AF algorithm, a Power Save Mode and a new rear design. The new AF algorithm provides high speed auto focusing, ensuring convenient shooting. The Power Save Mode lowers the battery consumption. When this mode is enabled, a greater number of pictures can be taken with a single charge of the battery. The new rear design aids quick recognition of the controls. The addition of red markings has been used to enable easier operation of the cameras controls.

Read complete story about Sigma DP2s

Sigma DP1x

Posted by: Ilse Jurrien Monday 22nd, February 2010

PMA Show - The Sigma Corporation is pleased to announce the new Sigma DP1x compact digital camera, incorporating a “TRUE II” image processing engine, as used in the Sigma DP2 and SD15 digital SLR. In March 2008, Sigma introduced a high-end compact digital camera with the concept of “A new compact digital camera featuring the same technology as an SLR”. The Sigma DP1 featured the same large image sensor as Sigma’s digital SLR cameras. The Sigma DP1 has established a strong following from a wide range of photographers, both amateur and professional. The Sigma DP2 was then launched in April 2009. After the launch of the DP2 camera, users could continue to enjoy the image quality of the DP1 for wide focal length photography and also take advantage of the DP2’s standard focal length.

Read complete story about Sigma DP1x

Sigma 85mm lens

Posted by: Dennis Hissink Monday 22nd, February 2010

PMA Show news - The Sigma Corporation is pleased to announce the new Sigma 85mm F1.4 EX DG HSM. This large aperture medium telephoto lens optimized for use with digital SLR cameras features a focal length of 85mm, ensuring a natural perspective. The large aperture of F1.4 is especially ideal for portrait and low light photography. When used on digital cameras with an APS-C size image sensor, the Sigma 85mm lens effectively becomes a 127.5mm F1.4 lens. One SLD (Special Low Dispersion) glass element and one glass mold element give excellent correction for all types of aberrations and ensure superior optical performance. The Sigma 85mm lens is equipped with a rear focus system that minimizes fluctuation of aberration caused by focusing.

Read complete story about Sigma 85mm

Sigma 50-500mm lens

Posted by: Mark Peters Monday 22nd, February 2010

PMA 2010 - The Sigma Corporation is pleased to announce the new Sigma APO 50-500mm F4.5-6.3 DG OS HSM lens. This is a 10x high zoom ratio ultra telephoto zoom lens incorporating Sigma’s original Optical Stabilizer function. The Sigma 50-500mm lens covers a wide range of focal lengths from 50mm to 500mm ultra telephoto. The OS (Optical Stabilizer) function offers the use of shutter speeds approximately 4 stops slower than would otherwise be possible. For Sony and Pentax mount, the built-in OS function of this lens can be used even if the camera body is equipped with an image sensor shift anti-shake system. As compensation for camera shake is visible in the view finder, the photographer can easily check for accurate focus and ensure there is no subject movement.

Read complete story about Sigma 50-500mm

Sigma 70-200mm lens

Posted by: Dennis Hissink Monday 22nd, February 2010

PMA News - The Sigma Corporation is pleased to announce the new Sigma APO 70-200 F2.8 EX DG OS HSM lens. This large aperture telephoto zoom lens incorporates Sigma’s original Optical Stabilizer function. The Sigma 70-200mm lens covers a medium telephoto range of focal lengths from 70mm to 200mm and has a large maximum aperture of F2.8 throughout the entire zoom range. The OS (Optical Stabilizer) function offers the use of shutter speeds approximately 4 stops slower than would otherwise be possible. For Sony and Pentax mount, the built-in OS function of this lens can be used even if the camera body is equipped with an image sensor shift anti-shake system.

Read complete story about Sigma 70-200mm

Sigma 17-50mm lens

Posted by: Ilse Jurrien Monday 22nd, February 2010

PMA 2010 News - Sigma announces the new Sigma 17-50mm F2.8 EX DC OS HSM lens, this large aperture standard zoom lens is designed for digital SLR cameras and incorporates Sigma’s efficient OS function. The Sigma 17-50mm is a compact lens with an overall length of just 91.8mm (3.6”). The new Sigma lens covers a focal length from 17mm wide angle and offers a large aperture of F2.8 throughout the entire zoom range, making it ideal for many types of photography such as portraiture and landscapes. The OS (Optical Stabilizer) function offers the use of shutter speeds approximately 4 stops slower than would otherwise be possible. For Sony and Pentax mount, the built-in OS function of this lens can be used even if the camera body is equipped with an image sensor shift anti-shake system.

Read complete story about Sigma 17-50mm

Sigma 8-16mm lens

Posted by: Mark Peters Monday 22nd, February 2010

PMA 2010 - Sigma Corporation is pleased to announce the new Sigma 8-16mm F4.5-5.6 DC HSM lens. This is the first ultra wide zoom lens with a minimum focal length of 8mm, designed specifically for APS-C size image sensors. The new Sigma 8-16mm lens has an equivalent angle of view of a 12-24mm lens when used on digital cameras with an APS-C size image sensor. The wide-angle of view from 121.2 degrees produces striking images with exaggerated perspective, enabling photographers to emphasize the subject. Four FLD (“F” Low Dispersion) glass elements, which have the performance equal to fluorite glass, compensate for color aberration. One hybrid aspherical lens and two glass mold elements give excellent correction for distortion and astigmatism.

Read complete story about Sigma 8-16mm


The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).