PMA 2010 Report
SanDisk introduced Cruzer Contour, a USB flash drive with the elegant look and feel of a fine fountain pen or wristwatch. The elegance extends inside Cruzer Contour, with state-of-the-art engineering, support for Windows ReadyBoost, and, a generous gallery of pre-installed U3 software applications. Cruzer Contour was unveiled during the CES 2007 show, where SanDisk is demonstrating products in the Las Vegas Convention Center. What especially sets apart Cruzer Contour, with its glossy black top and silver metallic body, is the drive’s unique sliding USB connector. Using your thumb to slide the top of Cruzer Contour back and forth brings out or hides the connector, there’s no visible switch, and no cap to lose.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).