PMA 2010 Report
SanDisk Corporation announce that it has begun shipping the 64 gigabyte (GB) SanDisk Ultra SDXC card, the company's highest capacity SD card ever. With its 64GB capacity, up to 15MB/sec read speed and Class 4 speed rating, the new card is ideal for capturing and storing massive 1080p High-Definition video files and then transferring them quickly to a computer. SDXC cards are based on the new SD 3.0 specification, which makes it possible to manufacture cards with storage capacity up to 2 terabytes (TB). The SDXC card's exFAT file structure helps consumers record long-duration HD videos. The 64GB SanDisk Ultra SDXC card can store more than eight hours of such video with recording speed of 9 Mbps (HD standard).
Seagate unveils the Black Armor PS110 USB 3.0 portable external hard drive performance kit for netbooks. Demonstrating its industry leadership in delivering advanced and easy-to-use storage solutions, this all-in-one USB 3.0 toolkit packages a 500GB 7200RPM 2.5 inch hard drive, power cable and PC express card, to deliver speeds up to three times faster than its USB 2.0 predecessor, making it one of the fastest portable hard drives available. “As we continue to amass vast libraries of HD photos, movies, & music, the storage needs of households are forecast to grow more than ten times between 2009 & 2013, and the average storage requirements will exceed a terabyte by 2013”, said Kurt Schreff, analyst of Parks Associates.
Giving photo enthusiasts the freedom to take more digital pictures and shoot more video, SanDisk Corporation increased both capacities and speeds in its SanDisk Ultra II flash memory line with the introduction of 32- and 16-gigabyte (GB) SDHC cards and an 8GB SDHC Plus flash memory card. The announcement was made at the photo industry’s PMA 2008 International Convention in Las Vegas. Ideal for today’s camcorders and point-and-shoot digital cameras that can record both video and still images, the cards offer faster read and write speeds of 15 megabytes per second2 (15MB/sec), up from previous speeds of 10MB/sec read and 9MB/sec write in the SanDisk Ultra II line.
It seemed somewhat unusual to find out that SanDisk did not use the PMA 2007 for massive introduction of new or upgraded products. Only small announcements were made, like the introduction of the SanDisk 8GB Ultra II SDHC memory card and an enhancement of the Extreme III assortment, but that was all. The flash memory market is going through incredibly vigorous times. Prices have been dropping as they never have before and even the smallest providers went along in this flow; more or less forced by the competition. Most providers know they can't keep up for long. SanDisk announced even before the PMA in Las Vegas started that they will take their precautions to be able to get along.
SanDisk Corporation introduced an 8-gigabyte (GB) SanDisk Ultra II SD High Capacity (SDHC) memory card to meet the growing demand for more photo and video storage. The new cards can store over 4,000 high-resolution pictures or up to 15 hours of MPEG 4 video. The announcement was made at the Photo Marketing Association (PMA) Show at the Las Vegas Convention Center. The SanDisk Ultra II SDHC memory card features write speeds of 9 megabytes (MB) per second and read speeds of 10MB/sec. The cards are targeted at digital photography enthusiasts with 5 megapixel or higher resolution cameras or videographers with camcorders that require significantly faster flash storage cards.
SanDisk introduced Cruzer Contour, a USB flash drive with the elegant look and feel of a fine fountain pen or wristwatch. The elegance extends inside Cruzer Contour, with state-of-the-art engineering, support for Windows ReadyBoost, and, a generous gallery of pre-installed U3 software applications. Cruzer Contour was unveiled during the CES 2007 show, where SanDisk is demonstrating products in the Las Vegas Convention Center. What especially sets apart Cruzer Contour, with its glossy black top and silver metallic body, is the drive’s unique sliding USB connector. Using your thumb to slide the top of Cruzer Contour back and forth brings out or hides the connector, there’s no visible switch, and no cap to lose.
SanDisk introduced the microSD Multi SD Kit, bringing together in one package a microSD flash card with a miniSD adapter and a standard SD adapter, at the 3GSM World Conference 2007, where SanDisk is demonstrating products in booths 7C62 and 8C74. The SanDisk microSD Multi SD Kit removes confusion for consumers and retailers in selecting the correct card for a mobile phone, because the kit supports all mobile phones with SD-based card slots. According to SanDisk research, 87 percent of the latest mobile phone models with card slots are designed for either microSD, miniSD or standard SD. The SanDisk microSD Multi SD Kit comes in three capacities: 512 MB, 1GB and 2GB.