PMA 2018 Report
With its latest model, the Praktica Luxmedia 7403, Pentacon is offering for the first time a digital still camera that has a built-in 3x optical zoom system. The lens system has been adapted to the sleek design of the camera whereas the image is projected on the sensor with the help of a mirror. The Praktica 7403 unites latest technologies into a high-quality digital still camera. With a 3.0-inch LCD monitor the world around you comes to life again and displays the pictures crystal clear. A compact design and a intuitive structured menu leave no desires open. The symbiosis of a 3x optical zoom and a CCD sensor with 7 mega pixels offers you thousands of new possibilities to shoot your pictures.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).