PMA 2018 Report
Pentax announces the marketing of smc Pentax-DA* 16-50mm F2.8ED AL [IF] SDM and smc Pentax-DA* 50-135mm F2.8ED [IF] SDM. Designed exclusively for use with its digital SLR cameras, these zoom lenses are the first models of the new high-performance smc Pentax-DA* lens series. The smc Pentax-DA* series has been developed through Pentax’s unending pursuit of the ultimate image quality in digital photography. Bringing together its advanced optical technologies, including aspherical elements, special optical-glass elements and original lens coatings, Pentax successfully developed a new interchangeable lens series that is superior to any existing lens series in terms of contrast, clarity and description, even at the edges.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).