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Pentax W90

Dennis Hissink
PMA 2010 Report
Monday 22nd, February 2010
Posted by: Dennis Hissink

PMA 2010 - According to some internet retailers we can expect a new Pentax Optio W90 digital camera soon. The buzz is about a new waterproof digital camera, Pentax’ 11th generation waterproof camera; the Pentax Optio W90. The following information is based on the latest rumors but will probably pretty accurate. The Pentax W90 features a 12.1 Megapixel image sensor and a 5x optical 5X zoom lens covering focal lengths from 28 to 140 mm. Combining 12.1 megapixels with the Pentax-developed imaging engine and high-performance Pentax zoom lens, the Pentax Optio W90 should be able to deliver high quality pictures. The Pentax Optio W90 is shockproof to 4 feet.

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Pentax W90

Pentax X90

Posted by: Mark Peters Sunday 21st, February 2010

PMA 2010 News - This information is based on unofficial info. According to a source who is to so to speak ‘active in the imaging industry’, and backed up with a product image scoop from the photorumors site we inform you about an upcoming Pentax megazoom camera. At the PMA 2010 the new Pentax X90 will be showcased. The Pentax X90 camera will feature an upgraded 26x optical zoom lens with wide angle to super telephoto range. Its predecessor, the Pentax X70, featured a 24x coverage. The Pentax X90 is a typical megazoom camera, SLR-like styling and flexible in its functions and settings. You may speak of a bridge between a compact and a DSLR camera, although the Micro Four Thirds cameras are on its way to fill that gap.

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Pentax I-10

Posted by: Ilse Jurrien Sunday 31st, January 2010

Pentax Imaging Company announces a new digital camera with a unique design, the Pentax Optio I-10. The slim and stylish Pentax Optio I-10 has a design inspired by the classic look of film SLR cameras. This head-turning first model in the new Optio I line features a flash unit and speaker in the upper mid-section of the SLR-shaped body while the camera’s front panel is embellished with high quality leatherette texture and the classic Pentax logo placed front and center. The Pentax Optio I10 features a wide angle, 5X optical zoom lens (28mm-140mm equivalent), a 12.1 megapixel high resolution CCD sensor, a 2.7 inch widescreen LCD, and HD video capture at 720p and 30 FPS.

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Pentax H90

Posted by: Mark Peters Sunday 31st, January 2010

Pentax Imaging Company announces a new digital camera with a unique design, the Pentax Optio H90. The Pentax Optio H90 digital camera with a clean, contemporary design that is as in style in a museum of modern art as at a concert or sporting event. Developed with the concept of “functional beauty” in mind, the fashionable and affordable Pentax H90 offers a full assortment of features to capture a variety of subjects and scenes. This first model in the new Optio H line features a wide angle 5X optical zoom lens (28mm-140mm equivalent), a 12.1 megapixel high resolution CCD sensor, and widescreen HD video capture at 720p and 30 FPS.

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Pentax E90

Posted by: Dennis Hissink Sunday 31st, January 2010

Pentax Imaging Company announced a new digital camera with a unique design, the Pentax Optio E90. The easy-to-operate and affordable Pentax Optio E90 is priced at just $99.95 USD, the Pentax E90 features a 10 megapixel CCD, a 3X wide angle zoom (32mm-96mm equivalent) and a large 2.7 inch LCD housed in a luxurious rubber coated body for a sure grip. The Pentax E90 features a travel-friendly design with AA battery compatibility. Auto Picture mode selects the best shooting settings for the scene, and a high 6400 ISO that freezes subject movement in Digital SR (Shake Reduction) mode. The Pentax Optio E90 features an intelligent ergonomic design with a sure grip and an easy menu that makes the E series a popular choice.

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Pentax cameras at PMA

Posted by: Ilse Jurrien Tuesday 10th, March 2009

Pentax also attended PMA 2009, but the booth didn’t leave much to the imagination. The compact, completely white booth looked more similar to a sales booth than one for demonstrating and showcasing products. Naturally, the digital SLR cameras of Pentax were showcased as well as a new 15mm f/4 lens, although there was hardly any news, if even any at all, about DSLR cameras. Obviously, Pentax did not consider the PMA to be the right time to make an announcement. If you have doubts about a Pentax announcement coming up, be patient... for one or two months. By that time, we will reopen the Pentax book to add a new chapter...

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Pentax 645 Digital

Posted by: Mark Peters Saturday 7th, March 2009

According to a publication in the popular UK magazine Amateur Photographer, Pentax will appear at the next show in Japan with its digital medium format camera. A few years ago, Pentax announced the development of a digital medium format camera, and the model even received a name: Pentax 645 Digital. After that, however, the plan was stored on a shelf and seemed doomed to stay there. In an interview with John Carlson, product marketing and support manager of Pentax USA, Amateur Photographer was told that Pentax foresees possibilities on the Japanese market for this product. The upcoming Photo Imaging Expo, starting at the end of March in Tokyo, will be used to present the Pentax 645 Digital again.

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Pentax X70

Posted by: Dennis Hissink Friday 6th, March 2009

Pentax Imaging has announced the Pentax X70 Megazoom digital camera featuring a high magnification 24X optical zoom lens with wide-angle to super-telephoto coverage housed in a highly portable, compact, lightweight body. With 12 megapixels, SLR-like styling and flexible exposure modes, the Pentax X70 is a true bridge between compact digital cameras and digital SLRs. The Pentax X70 is the ideal camera for the intermediate to advanced shooter who wants to step up in form and function from digital compact offerings without the size, weight, and expense of a true DSLR camera.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).