PMA 2010 Report
Tuesday 10th, March 2009
Posted by: Ilse Jurrien
One of the most striking camera manufacturers of the last few years is Panasonic. The brand once started with a number of digital cameras and then decided on a very clear, well- built-up line of LUMIX cameras. The Panasonic LUMIX compact camera has managed to conquer quite a large part of market share, which we already expected considering its specifications and performance. It's amazing to see that a giant electronics brand like Panasonic grasped the message quite a lot faster than the traditional photo manufacturers. Panasonic soon equipped its LUMIX digital cameras with a MEGA O.I.S. image stabilization system and also the wide angle zoom lens was integrated very early on.
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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).
