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Panasonic cameras at PMA

Ilse Jurrien
PMA 2010 Report
Tuesday 10th, March 2009
Posted by: Ilse Jurrien

One of the most striking camera manufacturers of the last few years is Panasonic. The brand once started with a number of digital cameras and then decided on a very clear, well- built-up line of LUMIX cameras. The Panasonic LUMIX compact camera has managed to conquer quite a large part of market share, which we already expected considering its specifications and performance. It's amazing to see that a giant electronics brand like Panasonic grasped the message quite a lot faster than the traditional photo manufacturers. Panasonic soon equipped its LUMIX digital cameras with a MEGA O.I.S. image stabilization system and also the wide angle zoom lens was integrated very early on.

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Panasonic cameras

Panasonic Lumix GH1 preview

Posted by: Ilse Jurrien Thursday 5th, March 2009

The arrival of a new GH1 of Panasonic did not exactly come as a surprise, while at the Photokina 2008 we already saw an early prototype of the Panasonic GH1 showcased behind glass Panasonic's press event. The introduction of the Micro Four Thirds system, in cooperation with Olympus, was a good start for Panasonic. In 2008, the Panasonic LUMIX DMC-G1 was awarded with the DIWA Gold Award for overall quality and the highly appreciated LUMIX G Vario 14-45mm kit lens. The official introduction of the Panasonic LUMIX GH1 is now a fact, and certainly creates high expectations. The Panasonic GH1 will take video capture with a DSLR to a different level.

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Panasonic DMC-GH1

Posted by: Ilse Jurrien Thursday 5th, March 2009

Panasonic introduces the Lumix DMC-GH1 as a new member of the Lumix G Micro System of new generation interchangeable lens system cameras. Fully compliant with the Micro Four Thirds System standard, the Lumix G Micro System combines a downsized body with advanced functions that achieve both easy operation and comfort. The new DMC-GH1 is called a Creative HD Hybrid because it records not only high-quality photos but also high definition 1080/24p or smooth 720/60p HD (High Definition) movies in AVCHD format. Continuous AF can be used while recording movies, to further boost operating ease.

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Panasonic 14-140mm lens

Posted by: Mark Peters Thursday 5th, March 2009

Panasonic unveils a standard interchange-able zoom lens called the Lumix G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S. as a new member of the Lumix G Micro System. The new Panasonic Lumix G lens incorporates an inner focus direct-drive linear motor for focusing, which enables smooth, silent operation of its fast and accurate contrast AF system, for use in both photo and movie recording. Adopting the Micro Four Thirds System standard, the new lens offers a wide and long zoom range of 14-140mm (35mm camera equivalent: 28-280mm) to suit a large variety of shooting situations, from scenery to portraits or telephoto shots, in a surprisingly compact and lightweight body.

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Panasonic 7-14mm lens

Posted by: Dennis Hissink Thursday 5th, March 2009

Panasonic unveils a new interchangeable ultra wide-angle zoom lens called the Panasonic Lumix G VARIO 7-14mm/F4.0 ASPH. In spite of its impressive wide-angle zoom range of 7-14mm (35mm camera equivalent; 14-28mm), the new lens is surprisingly compact and lightweight for casual on-the-go use. Taking advantage of its wide, 114-degree angle of view, users can easily fit subjects into the frame even when shooting indoors where the distance is limited. The world looks extraordinary when viewed through the new lens, allowing photos and movies to be recorded with a uniquely rich perspective.

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Panasonic TZ7 picture gallery

Posted by: Mark Peters Wednesday 4th, March 2009

Just before the PMA, we were invited by Panasonic for a press event, held in Amsterdam, the Netherlands. During the event I was given the opportunity to use the new Panasonic LUMIX DMC-TZ7. The Panasonic LUMIX TZ7 is Panasonic's flagship of the new assortment LUMIX digital cameras for the upcoming season. It is the successor to the TZ5 and Panasonic's hope to continue the successful Travel Zoom series. The specifications aren't bad at all upon first glance. Whereas the TZ5 distinguished itself by featuring a 10x optical zoom in a compact housing, the Panasonic TZ7 even surpasses this with a 12x zoom! This is enough to reach a range of 25-300mm (35mm equivalent) without any effect on the compact size.

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Panasonic Lumix FS7

Posted by: Mark Peters Tuesday 3rd, March 2009

Panasonic is pleased to introduce the new 10.1-megapixel DMC-FS7 digital camera with a bright F2.8 Leica DC lens and 4x optical zoom (equivalent to 33mm to 132 mm on a 35mm film camera). The Panasonic FS series, a sister line of the world-acclaimed FX series, pursues easy and simple operation with its high-grade profile for users at every stage to enjoy taking beautiful pictures. The iA (Intelligent Auto) mode incorporated in the Panasonic DMC-FS7 comprises of four major functions, Mega O.I.S., Intelligent ISO Control, Intelligent Scene Selector and Face Detection. Mega O.I.S. suppresses hand-shake and Intelligent ISO Control prevents motion blur.

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Panasonic Lumix FS6

Posted by: Ilse Jurrien Tuesday 3rd, March 2009

Panasonic is pleased to introduce the new 8.1-megapixel DMC-FS6 digital camera with a bright F2.8 Leica DC lens and 4x optical zoom (equivalent to 33mm to 132 mm on a 35mm film camera). The Panasonic FS series, a sister line of the world-acclaimed FX series, pursues easy and simple operation with its high-grade profile for users at every stage to enjoy taking beautiful pictures. The iA (Intelligent Auto) mode incorporated in the Panasonic DMC-FS6 comprises of four major functions, Mega O.I.S., Intelligent ISO Control, Intelligent Scene Selector and Face Detection. Mega O.I.S. suppresses hand-shake and Intelligent ISO Control prevents motion blur.

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The PMA, or Photo Marketing Association, continues a long tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2010 focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention and Trade Show in the Anaheim Convention Center in Southern California, USA.