PMA 2010 Report
Origin Laboratories will introduce Purosol Optical to the photo imaging industry at the 83rd annual Photo Marketing Association (PMA) International Convention and Trade Show, Las Vegas, Nevada. Purosol Optical is part of Origin Labs' line of advanced, enzyme-based cleaning products specifically formulated for today's advanced lenses. The cleaner is engineered to work on the molecular level, actually breaking the bonds that dust, dirt and grime use to grip the lens surface. Purosol Optical is specifically designed to protect high-end multi-coated lenses and other optical devices, including: fashion eyewear, cameras, microscopes, telescopes, binoculars, gun sights, as well as CD and DVD surfaces.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).