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Olympus digital cameras at PMA

Ilse Jurrien
PMA 2018 Report
Tuesday 10th, March 2009
Posted by: Ilse Jurrien

The Olympus booth at the PMA 2009 show is quite well-arranged and provides a lot of space to give a complete camera overview. Striking is the fact that the Olympus E-620 is actually the only real new digital SLR camera of the entire show, which is of course very nice for Olympus. As a result, there was even more interest in the compact E-620. I myself had the opportunity to make several sample pictures in between my busy schedule, on the Strip in Las Vegas. And the first impression of this camera is a good one. It's compact and has features that are directly copied from the semiprofessional E-30 which makes it so pleasant to shoot with it.

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Olympus digital cameras

Olympus at PMA 2007

Posted by: Ralf Jurrien Tuesday 27th, March 2007

The Olympus booth once again showed that Olympus impress with their FourThirds system. The amount of lenses for this system has increased extremely speedy and now offers a wide range for both the amateur and professional photographer. We have noticed that Olympus is quite capable of offering the consumers what they want concerning the low and middle segment but we are still waiting for a real professional SLR camera. Olympus keep us in suspense and even after showing an advanced prototype digital SLR camera one can only guess for its real specifications. Still; it seems Olympus are well on their way. Behind glass we spot the prototype of the advanced SLR that doesn't seem to need any alterations on the body.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).