PMA 2010 Report
The new Olympus PEN E-PL1 is truly greater than the sum of its parts, with a surprisingly small camera body packed with technology normally found in bigger, bulkier and heavier professional Digital Single Lens Reflex (DSLR) cameras and High-Definition (HD) camcorders. This third-generation PEN is built for shutterbugs who always wanted better pictures and considered a DSLR, but were intimidated by the bulky size and complex interface. The new camera’s simple design and easy interface enable consumers to easily create amazing images never dreamt possible. It will make you wonder how Olympus managed to put all of these powerful features inside such a compact camera for only $599.99.
As children, our imaginations run wild and finger-painted artistic creations are proudly displayed on our family refrigerators. But as we grow older, we learn to color inside the lines, and have less and less time for art. We often lose touch with how satisfying it is to create something uniquely our own. Olympus delivers the new E-620 digital single lens reflex (DSLR) camera to bring back that free-style experimenting and the magical feeling of being inspired by our own art. The new camera’s easy-to-use Art Filters and Multiple Exposures (built right into the camera) are fun for consumers - whether you’ve been shooting for years or picked up your first digital camera today.
Olympus Imaging Corporation is pleased to announce the plans to significantly expand the Olympus E-System, its industry-leading lineup of interchangeable-lens digital SLRs compliant with the Four Thirds System standard. Two new cameras are being announced today - the E-410, an ultra-compact, ultra-lightweight go-anywhere camera, and the E-510, a versatile, high-performance camera with advanced functions including new Mechanical Image sensor shift image stabilization A third, the eagerly anticipated successor to the revolutionary E-1 designed for professional use and destined to take over as flagship of the Olympus lineup, will make its debut this year.
It’s about forethought, professional specifications and the seamless integration of cutting-edge technology: The Olympus E-510 delivers nothing short of impeccable performance. This successor to the E-500 gives photographers a better way to frame compositions since it boasts Live Preview capability on its 2.5" HyperCrystal LCD. Olympus proves itself once again as a technology leader with this camera’s built-in image stabiliser. As it is incorporated directly into the body, there’s no need for the costly inclusion of a stabiliser in each lens. Experience dramatically improved shooting results with a new image processing engine that offers excellent noise performance - thus bringing picture quality to a whole new level.
Extraordinary compactness, leading-edge technology and brilliant performance distinguish the new Olympus E-410 from the rest. This successor to the E-400 is one of the world’s most compact D-SLRs with Live Preview. Photographers benefit from exceptional mobility and are not limited to only looking through the viewfinder when framing compositions, but can also frame their subject directly on the large 2.5" HyperCrystal LCD. Thanks to compatibility with the Four Thirds Standard, a supreme selection of lenses and accessories is at the disposal of users to extend the potential areas of application. Meanwhile, a professional-grade Live MOS sensor ensures 10 Megapixels of high-definition image recording under all conditions.
Despite the bunch of cameras that have been introduced lately including the ones from Olympus me may see another new pair or maybe trio of Olympus DSLR camera introductions just before PMA 2007 opens. Visiting the European Olympus website you will notice a large black banner with silhouettes that you can easily recognize as digital SLR cameras.