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Olympus E-PL1

Ilse Jurrien
PMA 2010 Report
Friday 5th, February 2010
Posted by: Ilse Jurrien

The new Olympus PEN E-PL1 is truly greater than the sum of its parts, with a surprisingly small camera body packed with technology normally found in bigger, bulkier and heavier professional Digital Single Lens Reflex (DSLR) cameras and High-Definition (HD) camcorders. This third-generation PEN is built for shutterbugs who always wanted better pictures and considered a DSLR, but were intimidated by the bulky size and complex interface. The new camera’s simple design and easy interface enable consumers to easily create amazing images never dreamt possible. It will make you wonder how Olympus managed to put all of these powerful features inside such a compact camera for only $599.99.

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Olympus E-PL1

Olympus E620

Posted by: Mark Peters Wednesday 4th, March 2009

As children, our imaginations run wild and finger-painted artistic creations are proudly displayed on our family refrigerators. But as we grow older, we learn to color inside the lines, and have less and less time for art. We often lose touch with how satisfying it is to create something uniquely our own. Olympus delivers the new E-620 digital single lens reflex (DSLR) camera to bring back that free-style experimenting and the magical feeling of being inspired by our own art. The new camera’s easy-to-use Art Filters and Multiple Exposures (built right into the camera) are fun for consumers - whether you’ve been shooting for years or picked up your first digital camera today.

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Olympus SLR cameras

Posted by: Mark Peters Monday 5th, March 2007

Olympus Imaging Corporation is pleased to announce the plans to significantly expand the Olympus E-System, its industry-leading lineup of interchangeable-lens digital SLRs compliant with the Four Thirds System standard. Two new cameras are being announced today - the E-410, an ultra-compact, ultra-lightweight go-anywhere camera, and the E-510, a versatile, high-performance camera with advanced functions including new Mechanical Image sensor shift image stabilization A third, the eagerly anticipated successor to the revolutionary E-1 designed for professional use and destined to take over as flagship of the Olympus lineup, will make its debut this year.

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Olympus E-510

Posted by: Mark Peters Monday 5th, March 2007

It’s about forethought, professional specifications and the seamless integration of cutting-edge technology: The Olympus E-510 delivers nothing short of impeccable performance. This successor to the E-500 gives photographers a better way to frame compositions since it boasts Live Preview capability on its 2.5" HyperCrystal LCD. Olympus proves itself once again as a technology leader with this camera’s built-in image stabiliser. As it is incorporated directly into the body, there’s no need for the costly inclusion of a stabiliser in each lens. Experience dramatically improved shooting results with a new image processing engine that offers excellent noise performance - thus bringing picture quality to a whole new level.

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Olympus E-410

Posted by: Mark Peters Monday 5th, March 2007

Extraordinary compactness, leading-edge technology and brilliant performance distinguish the new Olympus E-410 from the rest. This successor to the E-400 is one of the world’s most compact D-SLRs with Live Preview. Photographers benefit from exceptional mobility and are not limited to only looking through the viewfinder when framing compositions, but can also frame their subject directly on the large 2.5" HyperCrystal LCD. Thanks to compatibility with the Four Thirds Standard, a supreme selection of lenses and accessories is at the disposal of users to extend the potential areas of application. Meanwhile, a professional-grade Live MOS sensor ensures 10 Megapixels of high-definition image recording under all conditions.

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Olympus SLR cameras at PMA

Posted by: Mark Peters Sunday 25th, February 2007

Despite the bunch of cameras that have been introduced lately including the ones from Olympus me may see another new pair or maybe trio of Olympus DSLR camera introductions just before PMA 2007 opens. Visiting the European Olympus website you will notice a large black banner with silhouettes that you can easily recognize as digital SLR cameras.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).