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Olympus Mju 840 digital camera

Posted by: Dennis Hissink Thursday 31st, January 2008

The latest addition to Olympus’ popular Mju series of digital cameras has it both: potency and style. Equipped with an impressive 5x optical zoom range, users can choose the power they want. The elegant Olympus Mju 840 makes it easy to capture distant subjects in full detail, and incorporates an extra large 6.9cm/2.7” HyperCrystal LCD. Topped off with features such as Dual Image Stabilisation and Face Detection Technology, this 8.0 Megapixel model is attention-grabber and sharpshooter in one. It catches the eye with a stylish metal body in a choice of Starry Silver, Midnight Black, Ocean Blue and Candy Pink. The Olympus Mju 840 will hit the shelves in February 2008.

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Olympus FE-350 digital camera

Posted by: Ilse Jurrien Thursday 31st, January 2008

Cameras from the Olympus FE series are renowned for their extreme user-friendliness, great image results and attractive price. The latest edition continues this tradition and adds new highlights. From the freedom to enjoy wide-angle performance to the power of up to 5x zoom, the Olympus FE-350 let you see and do more. 8.0 Megapixel resolution ensures the impeccable capture of every last detail while still leaving room to crop. And thanks to its large LCD, shots can be easily framed and captured at a moment’s whim. Boasting remarkable power in a compact form, the Olympus FE-350 puts advanced features into the entry level segment. The new Olympus FE-350 arrives in stores in February.

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Olympus FE-340 digital camera

Posted by: Mark Peters Thursday 31st, January 2008

Cameras from the Olympus FE series are renowned for their extreme user-friendliness, great image results and attractive price. The latest edition continues this tradition and adds new highlights. From the freedom to enjoy wide-angle performance to the power of up to 5x zoom, the Olympus FE-340 let you see and do more. 8.0 Megapixel resolution ensures the impeccable capture of every last detail while still leaving room to crop. And thanks to its large LCD, shots can be easily framed and captured at a moment’s whim. Boasting remarkable power in a compact form, the Olympus FE-340 puts advanced features into the entry level segment. The new Olympus FE340 arrives in stores in February.

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Olympus FE-310 digital camera

Posted by: Ralf Jurrien Thursday 31st, January 2008

Cameras from the Olympus FE series are renowned for their extreme user-friendliness, great image results and attractive price. The latest edition continues this tradition and adds new highlights. From the freedom to enjoy wide-angle performance to the power of up to 5x zoom, the Olympus FE-310 let you see and do more. 8.0 Megapixel resolution ensures the impeccable capture of every last detail while still leaving room to crop. And thanks to its large LCD, shots can be easily framed and captured at a moment’s whim. Boasting remarkable power in a compact form, the Olympus FE-310 puts advanced features into the entry level segment. The new Olympus FE-310 arrives in stores in February.

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Olympus Mju 780

Posted by: Mark Peters Monday 5th, March 2007

Get ready to experience compact digital photography in a new light. With an attractive metal body in silver or black plus a 5x optical zoom, the Olympus Mju 780 bestows photographers both beauty and brawn. The powerful lens lets users zoom in for candid shots at a party or frame nature scenes with added ease and flexibility. Integration of Dual Image Stabilization, combining a mechanical image stabiliser with high ISO settings, ensures images are doubly protected against unwanted blur caused by fast-moving subjects or camera shake - a feature that’s especially handy for shooting at higher magnifications. Packed with 7.1 Megapixels, this high-performance, stylish all-rounder is just what you’ve been waiting for.

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Olympus SP-550 UZ

Posted by: Ilse Jurrien Friday 23rd, February 2007

Get up close and personal in a whole new way. With the world’s first wide 18x optical zoom, the Olympus SP-550 UZ accepts no limits, bringing photographers closer to far-away subjects. Capture candid street scenes from a discreet distance, or snap the details of a football game from way up in the stands - then even use the wide angle lens to see and shoot more within closer range: This model’s focal length spans an amazing 28-504mm (35mm camera equivalent)! Enjoy double protection against blur with Dual Image Stabilization. The versatile Olympus SP-550 UZ turns creative dreams into reality. Featuring the world’s first wide 18x optical zoom, this compact camera will be available from February 2007.

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Olympus Mju 770 SW

Posted by: Ralf Jurrien Friday 23rd, February 2007

A camera that’s made to photograph your life should be tough enough to survive it. That’s why the striking Mju 770 SW accepts no limits: It’s shockproof against falls from up to 1.5m, waterproof to 10m depths, as well as being freezeproof to -10 degrees Celsius. This Olympus Mju is even crushproof - withstanding loads up to a staggering 100kg! Its trim metal body won’t buckle under the pressures of everyday life: Like forgetting to remove it from a trouser pocket before sitting down - not to mention keeping up with extreme sporting pursuits or anything else an active lifestyle can throw at it. Explore the endless depths of tough photography with the chic and extremely durable Mju 770 SW.

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Olympus Mju 760

Posted by: Ralf Jurrien Friday 23rd, February 2007

The Olympus Mju 760 lets photographers express their individuality in style while capturing life’s unforgettable moments. Available in a choice of three eye-catching colours, its sleek, weatherproof body accepts no limits and packs 7.1 Megapixels, enabling beautiful, detailed pictures - no matter if rain or shine. This 3x zoom camera also integrates Dual Image Stabilization. Blur due to camera shake is therefore significantly reduced, ensuring that photographers will easily be able to record those special moments when fast, spontaneous action is required to capture the shot. And with its slim-line metal body, the Mju 760 slips easily into any pocket so that it is sure to be taken along everywhere.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).