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Olympus FE-310 digital camera

Posted by: Ralf Jurrien Thursday 31st, January 2008

Cameras from the Olympus FE series are renowned for their extreme user-friendliness, great image results and attractive price. The latest edition continues this tradition and adds new highlights. From the freedom to enjoy wide-angle performance to the power of up to 5x zoom, the Olympus FE-310 let you see and do more. 8.0 Megapixel resolution ensures the impeccable capture of every last detail while still leaving room to crop. And thanks to its large LCD, shots can be easily framed and captured at a moment’s whim. Boasting remarkable power in a compact form, the Olympus FE-310 puts advanced features into the entry level segment. The new Olympus FE-310 arrives in stores in February.

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Olympus Mju 780

Posted by: Mark Peters Monday 5th, March 2007

Get ready to experience compact digital photography in a new light. With an attractive metal body in silver or black plus a 5x optical zoom, the Olympus Mju 780 bestows photographers both beauty and brawn. The powerful lens lets users zoom in for candid shots at a party or frame nature scenes with added ease and flexibility. Integration of Dual Image Stabilization, combining a mechanical image stabiliser with high ISO settings, ensures images are doubly protected against unwanted blur caused by fast-moving subjects or camera shake - a feature that’s especially handy for shooting at higher magnifications. Packed with 7.1 Megapixels, this high-performance, stylish all-rounder is just what you’ve been waiting for.

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Olympus SP-550 UZ

Posted by: Ilse Jurrien Friday 23rd, February 2007

Get up close and personal in a whole new way. With the world’s first wide 18x optical zoom, the Olympus SP-550 UZ accepts no limits, bringing photographers closer to far-away subjects. Capture candid street scenes from a discreet distance, or snap the details of a football game from way up in the stands - then even use the wide angle lens to see and shoot more within closer range: This model’s focal length spans an amazing 28-504mm (35mm camera equivalent)! Enjoy double protection against blur with Dual Image Stabilization. The versatile Olympus SP-550 UZ turns creative dreams into reality. Featuring the world’s first wide 18x optical zoom, this compact camera will be available from February 2007.

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Olympus Mju 770 SW

Posted by: Ralf Jurrien Friday 23rd, February 2007

A camera that’s made to photograph your life should be tough enough to survive it. That’s why the striking Mju 770 SW accepts no limits: It’s shockproof against falls from up to 1.5m, waterproof to 10m depths, as well as being freezeproof to -10 degrees Celsius. This Olympus Mju is even crushproof - withstanding loads up to a staggering 100kg! Its trim metal body won’t buckle under the pressures of everyday life: Like forgetting to remove it from a trouser pocket before sitting down - not to mention keeping up with extreme sporting pursuits or anything else an active lifestyle can throw at it. Explore the endless depths of tough photography with the chic and extremely durable Mju 770 SW.

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Olympus Mju 760

Posted by: Ralf Jurrien Friday 23rd, February 2007

The Olympus Mju 760 lets photographers express their individuality in style while capturing life’s unforgettable moments. Available in a choice of three eye-catching colours, its sleek, weatherproof body accepts no limits and packs 7.1 Megapixels, enabling beautiful, detailed pictures - no matter if rain or shine. This 3x zoom camera also integrates Dual Image Stabilization. Blur due to camera shake is therefore significantly reduced, ensuring that photographers will easily be able to record those special moments when fast, spontaneous action is required to capture the shot. And with its slim-line metal body, the Mju 760 slips easily into any pocket so that it is sure to be taken along everywhere.

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Olympus FE-250

Posted by: Dennis Hissink Friday 23rd, February 2007

The Olympus FE-250 boasts an amazing 8.0 Megapixels, bringing high resolution to the entry-level class. For viewing and framing comfort, the FE-250 features a large 6.4cm LCD. It’s now even possible to take great photos in low-light conditions: FE250 is the first in its series to incorporate Olympus’ own BrightCapture Technology. And naturally, as with all cameras in the FE range, it is incredibly easy to use.With 8.0Megapixels, the FE-250 digital camera produces crystal-clear pictures and delivers the power to obtain large, high-resolution printouts. Moreover, the 3x zoom lens gives photographers the range they need to get close to the subject. The Olympus FE-250 will be available from February 2007.

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Olympus FE-240

Posted by: Ilse Jurrien Friday 23rd, February 2007

The Olympus FE-240 delivers extraordinary magnification power in a surprisingly compact form. Its 5x zoom lens enables users to close in dramatically on any type of action from afar. Yet despite incorporating this high-performance attribute, the metal body - which is available in the choice of silver or black - still easily fits into virtually any pocket. This 7.1 Megapixel FE model boasts exceedingly easy operation and features a large 6.4cm LCD. The Olympus FE-240 has a decided advantage - a 5x zoom lens (equiv. to 38-190mm on a 35mm camera) in an incredibly slim metal body, matched with a resolution of 7.1 Megapixels. It is therefore perfect for those who want to enjoy power and quality.

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Olympus FE-230

Posted by: Ralf Jurrien Friday 23rd, February 2007

Style and ease of use are what characterise the affordable Olympus FE-230. At just 16.5mm slim, its smart stainless metal body cuts a great figure wherever it’s taken. Its easy operation makes capturing photos a snap and 7.1 Megapixels guarantee top-class pictures that will leave any mobile phone camera in the dust. The large 6.4cm LCD ensures framing becomes an accurate affair and viewing the results a sheer pleasure. The FE-230 camera makes a big impact with its slim-line stainless metal body that’s just 16.5mm thin. Image quality is second to none thanks to the TruePic TURBO image processor and a resolution of 7.1 Megapixels. Furthermore, a 3x zoom lens and a big 6.4cm LCD.

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PMA 2009 - The digital SLR camera market is booming. Compared to last year the DSLR camera sales increased with impressive numbers and it seems the digital SLR camera has become a mass consumer product. New entry level D-SLR cameras with 6 Megapixels surprisingly were welcomed very well by the amateur photographer and it seems that within this segment of the digital camera market the resolution range of 6 - 10 Megapixel fulfils the need of the amateur photographer. Without lenses the digital SLR camera would not be complete and it is for that reason we see a huge number of digital SLR lens introductions appear this year. There are multiple camera manufacturers offering their best own brand solution for its DSLR camera, but there are even more specialized lens manufacturers who offer an impressive number of lens solutions too. Keep your eye on the digital SLR lens section of this PMA 2009 report for the latest introductions!