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Olympus SP-550 Test Photos

Posted by: Dennis Hissink Friday 9th, March 2007

After a 3 hours sleep I was picked up by Olympus Europe to join a trip to Spring Mountain Ranch, about 30 miles from Las Vegas where the PMA 2007 show is held. Arriving before sunrise I was able to use the new Olympus SP550 UZ Megazoom digital camera in the field. This beast of a compact camera offers an amazing 18x optical zoom (28-504mm - 35mm equivalent) and a blazing speed of 15 fps. These features are just a small part of the total package this camera offers. How about P/S/A/M settings, optical image stabilizer, ISO up to 5000, 2.5-inch LCD, Super Macro mode which lets you shoot from as close as 1cm, and much more. I have to say; I am impressed with the versatility of the Olympus SP-550 UZ!

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Olympus SLR cameras

Posted by: Mark Peters Monday 5th, March 2007

Olympus Imaging Corporation is pleased to announce the plans to significantly expand the Olympus E-System, its industry-leading lineup of interchangeable-lens digital SLRs compliant with the Four Thirds System standard. Two new cameras are being announced today - the E-410, an ultra-compact, ultra-lightweight go-anywhere camera, and the E-510, a versatile, high-performance camera with advanced functions including new Mechanical Image sensor shift image stabilization A third, the eagerly anticipated successor to the revolutionary E-1 designed for professional use and destined to take over as flagship of the Olympus lineup, will make its debut this year.

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Olympus E-510

Posted by: Mark Peters Monday 5th, March 2007

It’s about forethought, professional specifications and the seamless integration of cutting-edge technology: The Olympus E-510 delivers nothing short of impeccable performance. This successor to the E-500 gives photographers a better way to frame compositions since it boasts Live Preview capability on its 2.5" HyperCrystal LCD. Olympus proves itself once again as a technology leader with this camera’s built-in image stabiliser. As it is incorporated directly into the body, there’s no need for the costly inclusion of a stabiliser in each lens. Experience dramatically improved shooting results with a new image processing engine that offers excellent noise performance - thus bringing picture quality to a whole new level.

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Olympus E-410

Posted by: Mark Peters Monday 5th, March 2007

Extraordinary compactness, leading-edge technology and brilliant performance distinguish the new Olympus E-410 from the rest. This successor to the E-400 is one of the world’s most compact D-SLRs with Live Preview. Photographers benefit from exceptional mobility and are not limited to only looking through the viewfinder when framing compositions, but can also frame their subject directly on the large 2.5" HyperCrystal LCD. Thanks to compatibility with the Four Thirds Standard, a supreme selection of lenses and accessories is at the disposal of users to extend the potential areas of application. Meanwhile, a professional-grade Live MOS sensor ensures 10 Megapixels of high-definition image recording under all conditions.

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Olympus Mju 780

Posted by: Mark Peters Monday 5th, March 2007

Get ready to experience compact digital photography in a new light. With an attractive metal body in silver or black plus a 5x optical zoom, the Olympus Mju 780 bestows photographers both beauty and brawn. The powerful lens lets users zoom in for candid shots at a party or frame nature scenes with added ease and flexibility. Integration of Dual Image Stabilization, combining a mechanical image stabiliser with high ISO settings, ensures images are doubly protected against unwanted blur caused by fast-moving subjects or camera shake - a feature that’s especially handy for shooting at higher magnifications. Packed with 7.1 Megapixels, this high-performance, stylish all-rounder is just what you’ve been waiting for.

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Olympus SLR cameras at PMA

Posted by: Mark Peters Sunday 25th, February 2007

Despite the bunch of cameras that have been introduced lately including the ones from Olympus me may see another new pair or maybe trio of Olympus DSLR camera introductions just before PMA 2007 opens. Visiting the European Olympus website you will notice a large black banner with silhouettes that you can easily recognize as digital SLR cameras.

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Olympus SP-550 UZ

Posted by: Ilse Jurrien Friday 23rd, February 2007

Get up close and personal in a whole new way. With the world’s first wide 18x optical zoom, the Olympus SP-550 UZ accepts no limits, bringing photographers closer to far-away subjects. Capture candid street scenes from a discreet distance, or snap the details of a football game from way up in the stands - then even use the wide angle lens to see and shoot more within closer range: This model’s focal length spans an amazing 28-504mm (35mm camera equivalent)! Enjoy double protection against blur with Dual Image Stabilization. The versatile Olympus SP-550 UZ turns creative dreams into reality. Featuring the world’s first wide 18x optical zoom, this compact camera will be available from February 2007.

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Olympus Mju 770 SW

Posted by: Ralf Jurrien Friday 23rd, February 2007

A camera that’s made to photograph your life should be tough enough to survive it. That’s why the striking Mju 770 SW accepts no limits: It’s shockproof against falls from up to 1.5m, waterproof to 10m depths, as well as being freezeproof to -10 degrees Celsius. This Olympus Mju is even crushproof - withstanding loads up to a staggering 100kg! Its trim metal body won’t buckle under the pressures of everyday life: Like forgetting to remove it from a trouser pocket before sitting down - not to mention keeping up with extreme sporting pursuits or anything else an active lifestyle can throw at it. Explore the endless depths of tough photography with the chic and extremely durable Mju 770 SW.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).