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Olympus E-3 reviewed in Istanbul

Posted by: Dennis Hissink Friday 23rd, November 2007

Not even 3 weeks after returning from my trip to Kenya, where I attended the EOS Safari on the invitation of Canon, I found the next invitation on my digital doormat. This time it concerned an invitation from Olympus to Istanbul, Turkey, for the introduction of the long expected successor of the E1 to the press. Journalists from all over the world were flown into Turkey in groups to join the ten day event. Besides a number of Dutch colleagues, the Belgian and English press were also present during my stay. Upon our arrival at Istanbul's Atatürk airport a bus took us to the famous Topkapi palace. A guide gave us a tour through this beautiful cultural heritage and we were able to visit a few sections.

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Olympus at PMA 2007

Posted by: Ralf Jurrien Tuesday 27th, March 2007

The Olympus booth once again showed that Olympus impress with their FourThirds system. The amount of lenses for this system has increased extremely speedy and now offers a wide range for both the amateur and professional photographer. We have noticed that Olympus is quite capable of offering the consumers what they want concerning the low and middle segment but we are still waiting for a real professional SLR camera. Olympus keep us in suspense and even after showing an advanced prototype digital SLR camera one can only guess for its real specifications. Still; it seems Olympus are well on their way. Behind glass we spot the prototype of the advanced SLR that doesn't seem to need any alterations on the body.

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Olympus SP-550 Test Photos

Posted by: Dennis Hissink Friday 9th, March 2007

After a 3 hours sleep I was picked up by Olympus Europe to join a trip to Spring Mountain Ranch, about 30 miles from Las Vegas where the PMA 2007 show is held. Arriving before sunrise I was able to use the new Olympus SP550 UZ Megazoom digital camera in the field. This beast of a compact camera offers an amazing 18x optical zoom (28-504mm - 35mm equivalent) and a blazing speed of 15 fps. These features are just a small part of the total package this camera offers. How about P/S/A/M settings, optical image stabilizer, ISO up to 5000, 2.5-inch LCD, Super Macro mode which lets you shoot from as close as 1cm, and much more. I have to say; I am impressed with the versatility of the Olympus SP-550 UZ!

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Olympus Zuiko digital lenses

Posted by: Ralf Jurrien Monday 5th, March 2007

Olympus announces four new inter-changeable lenses for Four Thirds System SLRs. The Zuiko Digital ED 12-60mm (24-120mm) F2.8-4.0 SWD is an HG (High-Grade) series 5x telephoto zoom lens, and the ED 50-200mm (100-400mm) F2.8-3.5 SWD is a 4x telephoto zoom version. The ED 14-35mm (28-70mm)F2.0 SWD features a wide aperture of F2.0 throughout the zoom range, this lens also boasts the top-level image quality and operability. Finally, the ED 70-300mm (140-600mm) F4.0-5.6 is a 4.3x telephoto zoom lens. Olympus Expands "Olympus E-System" Lineup With the development of New And Interchangeable Lenses. Olympus is pleased to announce the plans to significantly expand the Olympus E-System.

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Olympus SLR cameras

Posted by: Mark Peters Monday 5th, March 2007

Olympus Imaging Corporation is pleased to announce the plans to significantly expand the Olympus E-System, its industry-leading lineup of interchangeable-lens digital SLRs compliant with the Four Thirds System standard. Two new cameras are being announced today - the E-410, an ultra-compact, ultra-lightweight go-anywhere camera, and the E-510, a versatile, high-performance camera with advanced functions including new Mechanical Image sensor shift image stabilization A third, the eagerly anticipated successor to the revolutionary E-1 designed for professional use and destined to take over as flagship of the Olympus lineup, will make its debut this year.

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Olympus E-510

Posted by: Mark Peters Monday 5th, March 2007

It’s about forethought, professional specifications and the seamless integration of cutting-edge technology: The Olympus E-510 delivers nothing short of impeccable performance. This successor to the E-500 gives photographers a better way to frame compositions since it boasts Live Preview capability on its 2.5" HyperCrystal LCD. Olympus proves itself once again as a technology leader with this camera’s built-in image stabiliser. As it is incorporated directly into the body, there’s no need for the costly inclusion of a stabiliser in each lens. Experience dramatically improved shooting results with a new image processing engine that offers excellent noise performance - thus bringing picture quality to a whole new level.

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Olympus E-410

Posted by: Mark Peters Monday 5th, March 2007

Extraordinary compactness, leading-edge technology and brilliant performance distinguish the new Olympus E-410 from the rest. This successor to the E-400 is one of the world’s most compact D-SLRs with Live Preview. Photographers benefit from exceptional mobility and are not limited to only looking through the viewfinder when framing compositions, but can also frame their subject directly on the large 2.5" HyperCrystal LCD. Thanks to compatibility with the Four Thirds Standard, a supreme selection of lenses and accessories is at the disposal of users to extend the potential areas of application. Meanwhile, a professional-grade Live MOS sensor ensures 10 Megapixels of high-definition image recording under all conditions.

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Olympus Mju 780

Posted by: Mark Peters Monday 5th, March 2007

Get ready to experience compact digital photography in a new light. With an attractive metal body in silver or black plus a 5x optical zoom, the Olympus Mju 780 bestows photographers both beauty and brawn. The powerful lens lets users zoom in for candid shots at a party or frame nature scenes with added ease and flexibility. Integration of Dual Image Stabilization, combining a mechanical image stabiliser with high ISO settings, ensures images are doubly protected against unwanted blur caused by fast-moving subjects or camera shake - a feature that’s especially handy for shooting at higher magnifications. Packed with 7.1 Megapixels, this high-performance, stylish all-rounder is just what you’ve been waiting for.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).