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Olympus Stylus 7040

Posted by: Dennis Hissink Saturday 30th, January 2010

Olympus unveils its most powerful line-up of premium Stylus cameras. The Olympus Stylus Digital 7040 offers beautiful High-Definition (HD) video, 14 megapixels to capture brilliant images, features like Magic Filter that transform average photos into works of art, and AF tracking so your subjects are always in focus. Next to a 7x wide angle zoom lens is the Olympus Stylus 7040 balanced with a new graphical user interface (GUI) for easy operation and new Olympus [ib] software for rapid downloading and improved photo organization with Geotagging and Face Recognition functionality. The new Olympus Stylus 7040 also comes in a range of colors to suit your individual style.

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Olympus Stylus 7030

Posted by: Ilse Jurrien Saturday 30th, January 2010

Olympus unveils its most powerful line-up of premium Stylus cameras. The Olympus Stylus 7030 offers beautiful video, 14 megapixels to capture brilliant images, features like Magic Filter that transform average photos into works of art, and AF tracking so your subjects are always in focus. Next to a 7x wide angle zoom lens is the Olympus Stylus Digital 7030 balanced with a new graphical user interface (GUI) for easy operation and new Olympus [ib] software for rapid downloading and improved photo organization with Geotagging and Face Recognition functionality. The new Olympus Stylus 7030 also comes in a range of colors to suit your individual style.

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Olympus digital cameras at PMA

Posted by: Ilse Jurrien Tuesday 10th, March 2009

The Olympus booth at the PMA 2009 show is quite well-arranged and provides a lot of space to give a complete camera overview. Striking is the fact that the Olympus E-620 is actually the only real new digital SLR camera of the entire show, which is of course very nice for Olympus. As a result, there was even more interest in the compact E-620. I myself had the opportunity to make several sample pictures in between my busy schedule, on the Strip in Las Vegas. And the first impression of this camera is a good one. It's compact and has features that are directly copied from the semiprofessional E-30 which makes it so pleasant to shoot with it.

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Micro FourThirds system

Posted by: Dennis Hissink Saturday 7th, March 2009

During last year’s Photokina 2008 in Germany, the Micro FourThirds system was jointly introduced by Olympus and Panasonic. And although Panasonic pocketed the gain during the Photokina by introducing the Panasonic LUMIX G1 digital camera, Olympus was not forgotten, and curiosity about the plans of Olympus with this system stayed on. At the opening, Olympus showed a Micro FourThirds design concept to the international press, and afterwards to the public, with the announcement that this kind of concept belongs to the possibilities, but that it does not necessarily equal the end-product.

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Olympus E620 Las Vegas image gallery

Posted by: Dennis Hissink Thursday 5th, March 2009

We've managed to get hold of the first full production Olympus E-620 DSLR camera, and we have made several sample pictures on the famous Strip in Las Vegas. The Olympus E-620 is currently the world's smallest and most light-weight DSLR with built-in image stabilization. However; it's not only the weight that makes the E620 stand out from the crowd. The camera uses techniques of the semi-professional Olympus E-30, lifting the bar for quality again. In addition to the Live MOS sensor with 12.3 Megapixels, the Olympus E620 features a handy vari-angle LCD display that can be folded in and out, which is ideal when you want to take pictures from an awkward angle. Live View provides the extra ease.

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Olympus E620

Posted by: Mark Peters Wednesday 4th, March 2009

As children, our imaginations run wild and finger-painted artistic creations are proudly displayed on our family refrigerators. But as we grow older, we learn to color inside the lines, and have less and less time for art. We often lose touch with how satisfying it is to create something uniquely our own. Olympus delivers the new E-620 digital single lens reflex (DSLR) camera to bring back that free-style experimenting and the magical feeling of being inspired by our own art. The new camera’s easy-to-use Art Filters and Multiple Exposures (built right into the camera) are fun for consumers - whether you’ve been shooting for years or picked up your first digital camera today.

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Olympus SP590UZ

Posted by: Dennis Hissink Monday 2nd, March 2009

Olympus rewrote the rule book again for how powerful a point-and-shoot camera’s zoom can be with the launch of the new 26x optical zoom SP-590 Ultra Zoom. Its extremely versatile zoom lens can capture extraordinary images at virtually any distance - from a delicate flower close up to wide-angle photographs of friends posing before the vast Grand Canyon, or even images shot from the back row of the stadium that look like they were taken courtside. The Olympus SP-590UZ is the “total package” and an investment in your imaging future that is well worth making. It offers the advanced manual controls that experienced photographers demand and find on a digital SLR (single lens reflex).

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Olympus Stylus Tough 8000

Posted by: Mark Peters Monday 2nd, March 2009

There’s really only one word to describe the new shockproof, water-proof, freezeproof, crushproof and shakeproof camera from Olympus: Tough! Built to withstand some of the harshest environments on earth, the Stylus Tough series build on the impressive specifications of the renowned Stylus SW Series by adding Dual Image Stabilization. Now, when the Stylus Tough-8000 arrives at the windy mountain peak or dive into choppy waves, it stays steady and ready to capture blur-free images in virtually any condition. The Olympus Stylus Tough 8000, designed for active and adventurous people, features 12 Megapixels for poster-sized prints and can survive a 6.6-foot drop, venture 33 feet underwater, withstand 220 pounds of crushing pressure, and laugh at freezing temperatures.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).