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Olympus SP-570 UZ digital camera

Ralf Jurrien
PMA 2008 Report
Thursday 31st, January 2008
Posted by: Ralf Jurrien

The Olympus SP-570 UZ is here with the world’s first 20x wide optical zoom. Enjoy more photographic flexibility than ever with an expansive wide angle perfect for capturing group photos or breathtaking panoramas. Conversely, use the 20x zoom (equiv. to 26-520mm on a 35mm camera) to get up close at a football game or out in nature where subjects could be easily disturbed. In addition, Dual Image Stabilisation eliminates blur caused by camera shake - and you never have to miss a moment with the advantage of sequential shooting at up to 13.5 frames per second! The Olympus SP-570 UZ digital zoom camera arrives in stores in March 2008. Price has not yet been determined.

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Olympus SP-570 UZ

Olympus Mju 1030 SW digital camera

Posted by: Ralf Jurrien Thursday 31st, January 2008

Ready for the adventure of a lifetime? Then get to know the shockproof, waterproof and freezeproof Olympus Mju 1030 SW digital camera since this unstoppable model goes anywhere you do. What’s more, advanced features such as Face Detection Technology deliver impeccable shots in superior Olympus quality every time. No other camera is this tough. The Olympus Mju 1030 SW is shockproof to 2m, waterproof to 10m, freezeproof to -10°C and even crushproof to an astounding 100kg! With a scratchproof metal exterior in a choice of Platinum Silver, Midnight Black and British Green, this model is always ready for action - especially since its 3.6x wide optical zoom uses an inner-folded optical path for lens protection during high action.

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Olympus Mju 850 SW digital camera

Posted by: Dennis Hissink Thursday 31st, January 2008

Ready for the adventure of a lifetime? Then get to know the shockproof, waterproof and freezeproof Mju 850 SW digital camera since this unstoppable model goes anywhere you do. What’s more, advanced features such as Face Detection Technology deliver impeccable shots in superior Olympus quality every time. Shockproof to 1.5m, waterproof to 3m and freezeproof to -10°C, this powerful camera boasts 8.0 Megapixels for detailed shots. A 2.5”/6.4cm HyperCrystal LCD makes for comfortable framing and reviewing, while a 3x optical zoom affords additional framing flexibility. And for fantastically precise macro shots, an integrated LED Macro Illuminator is there to shed plenty of light on the subject.

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Olympus Mju 1020 digital camera

Posted by: Ilse Jurrien Thursday 31st, January 2008

The latest addition to Olympus’ popular Mju series of digital cameras has it both: potency and style. Equipped with an impressive 7x optical zoom range, users can choose the power they want. The elegant Olympus Mju 1020 makes it easy to capture distant subjects in full detail, and incorporates an extra large 6.9cm/2.7” HyperCrystal LCD. Topped off with features such as Dual Image Stabilisation and Face Detection Technology, this 10.1 Megapixel model is set to impress when it hit the shelves in February 2008. Naturally, this technology comes wrapped in a stylish body which is available in a choice of two colours: Starry Silver or Midnight Black.

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Olympus Mju 1010 digital camera

Posted by: Ralf Jurrien Thursday 31st, January 2008

The latest addition to Olympus’ popular Mju series has it both: potency and style. Equipped with an impressive 7x optical zoom range, users can choose the power they want. The elegant Mju 1010 makes it easy to capture distant subjects in full detail, and incorporates an extra large 6.9cm / 2.7” HyperCrystal LCD. Topped off with features such as Dual Image Stabilisation and Face Detection Technology, this 10.1 Megapixel model delivers crystal-clear photos even when creating poster-size prints. The stylish Olympus Mju 1010, which comes in a sleek body in a choice of Starry Silver, Midnight Black and Royal Blue, is also sure to go as long as you need it to with an LI-50B rechargeable battery for an increased lifespan of up to 25%.

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Olympus Mju 840 digital camera

Posted by: Dennis Hissink Thursday 31st, January 2008

The latest addition to Olympus’ popular Mju series of digital cameras has it both: potency and style. Equipped with an impressive 5x optical zoom range, users can choose the power they want. The elegant Olympus Mju 840 makes it easy to capture distant subjects in full detail, and incorporates an extra large 6.9cm/2.7” HyperCrystal LCD. Topped off with features such as Dual Image Stabilisation and Face Detection Technology, this 8.0 Megapixel model is attention-grabber and sharpshooter in one. It catches the eye with a stylish metal body in a choice of Starry Silver, Midnight Black, Ocean Blue and Candy Pink. The Olympus Mju 840 will hit the shelves in February 2008.

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Olympus FE-350 digital camera

Posted by: Ilse Jurrien Thursday 31st, January 2008

Cameras from the Olympus FE series are renowned for their extreme user-friendliness, great image results and attractive price. The latest edition continues this tradition and adds new highlights. From the freedom to enjoy wide-angle performance to the power of up to 5x zoom, the Olympus FE-350 let you see and do more. 8.0 Megapixel resolution ensures the impeccable capture of every last detail while still leaving room to crop. And thanks to its large LCD, shots can be easily framed and captured at a moment’s whim. Boasting remarkable power in a compact form, the Olympus FE-350 puts advanced features into the entry level segment. The new Olympus FE-350 arrives in stores in February.

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Olympus FE-340 digital camera

Posted by: Mark Peters Thursday 31st, January 2008

Cameras from the Olympus FE series are renowned for their extreme user-friendliness, great image results and attractive price. The latest edition continues this tradition and adds new highlights. From the freedom to enjoy wide-angle performance to the power of up to 5x zoom, the Olympus FE-340 let you see and do more. 8.0 Megapixel resolution ensures the impeccable capture of every last detail while still leaving room to crop. And thanks to its large LCD, shots can be easily framed and captured at a moment’s whim. Boasting remarkable power in a compact form, the Olympus FE-340 puts advanced features into the entry level segment. The new Olympus FE340 arrives in stores in February.

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The digital SLR camera market is booming. Compared to last year the DSLR camera sales increased with impressive numbers and it seems the digital SLR camera has become a mass consumer product. New entry level D-SLR cameras with 6 Megapixels surprisingly were welcomed very well by the amateur photographer and it seems that within this segment of the digital camera market the resolution range of 6 - 10 Megapixel fulfils the need of the amateur photographer. Without lenses the digital SLR camera would not be complete and it is for that reason we see a huge number of digital SLR lens introductions appear this year. There are multiple camera manufacturers offering their best own brand solution for its DSLR camera, but there are even more specialized lens manufacturers who offer an impressive number of lens solutions too. Keep your eye on the digital SLR lens section of this PMA 2007 report for the latest introductions!