PMA 2010 Report
Nikon's Capture NX software will be updated and boast several new improvements, including full support for Intel-based Mac OS X computers. A demonstration of Capture NX, will be at Nikon's booth during the MacWorld Conference & Expo in San Francisco, January 9-12. Capture NX software is designed specifically for photographers, providing a unique and easy to understand interface with tools that photographers need, but without the level of complexity and clutter of other image editing applications. The software can be used with JPEG and TIFF format images from any source, and its patented new U Point technology offers photographers a dramatically simplified way to edit their pictures.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).