PMA 2010 Report
Nikon UK announces the new AF-S DX VR Zoom-Nikkor 55-200mm f/4-5.6G IF-ED lens, a high-quality compact 3.6x DX zoom designed specifically to work with Nikonís market-leading D80 and D40/ D40x cameras. The 55-200mm lens is an affordable entry-level lens which features Nikonís cutting edge Vibration Reduction stabilisation system and exclusive Silent Wave Motor for fast, quiet and precise auto focusing. Considered to be the pioneer of innovative camera technology, Nikon is constantly seeking ways to make it possible for photographers with any level of experience to get striking results. The 55-200mm Zoom-Nikkor lens will be available at a suggested retail price of £249.99.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).