PMA 2010 Report
Monday 19th, February 2007
Posted by: Mark Peters
Imaging Network launches the multilingual, informative and interactive mobile phone Web site; LetsGoMobile. After several successful years with the multilingual digital photography Web site LetsGoDigital, Imaging Network has decided to broaden its expertise by launching LetsGoMobile. The new mobile imaging Web site is available in four different languages; English, German, Dutch and Turkish. Targeting the mobile consumer, LetsGoMobile aims to be a user friendly and easy to browse web magazine with numerous customized and interactive possibilities enabling visitors to globally share consumer product experiences.
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The PMA, or Photo Marketing Association, continues a long tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2010 focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention and Trade Show in the Anaheim Convention Center in Southern California, USA.