PMA 2018 Report
If you use a traditional light table to take product photographs, youíre probably well aware of the hassle that comes with the territory. Light tables are typically cumbersome and difficult to set up, forcing many photographers to leave them assembled even when not in use. At PMA 2007, Lastolite, a leading manufacturer of lighting solutions, will showcase the next generation light table which will prove to be the ultimate solution for product photography - the LiteTable. Unlike traditional tubular framed light tables, the revolutionary design of the LiteTable allows it to be assembled in a matter of minutes without the need of any tools or screws.
Photographers and their clients have opted for a contemporary look in portrait photography. By using simple white backgrounds, informal posing arrangements and unusual camera angles, photographers have been able to capture this desired effect, but itís not always easy. At PMA 2007, Lastolite, renowned throughout the world for its vast array of photographic imaging solutions, will be showcasing its new HiLite background - the ultimate solution for photographers looking to enhance their portrait photography with backlit perfection. Photographers have found it hard to master the white background, specifically because of the fact that the surface must be lit separately from the subject to avoid shadows.