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Lastolite LiteTables

Ralf Jurrien
PMA 2018 Report
Saturday 10th, March 2007
Posted by: Ralf Jurrien

If you use a traditional light table to take product photographs, youíre probably well aware of the hassle that comes with the territory. Light tables are typically cumbersome and difficult to set up, forcing many photographers to leave them assembled even when not in use. At PMA 2007, Lastolite, a leading manufacturer of lighting solutions, will showcase the next generation light table which will prove to be the ultimate solution for product photography - the LiteTable. Unlike traditional tubular framed light tables, the revolutionary design of the LiteTable allows it to be assembled in a matter of minutes without the need of any tools or screws.

Read complete news story about : Lastolite LiteTables
Lastolite LiteTables

Lastolite HiLite background

Posted by: Ralf Jurrien Thursday 8th, March 2007

Photographers and their clients have opted for a contemporary look in portrait photography. By using simple white backgrounds, informal posing arrangements and unusual camera angles, photographers have been able to capture this desired effect, but itís not always easy. At PMA 2007, Lastolite, renowned throughout the world for its vast array of photographic imaging solutions, will be showcasing its new HiLite background - the ultimate solution for photographers looking to enhance their portrait photography with backlit perfection. Photographers have found it hard to master the white background, specifically because of the fact that the surface must be lit separately from the subject to avoid shadows.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).