| PMA 2005 | Konica Minolta announces free "dummies" book |
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Konica Minolta announces free "dummies" book : Konica Minolta Photo Imaging U.S.A., Inc. announces that from February 1, 2005 until April 30, 2005 consumers that purchase various Konica Minolta inkjet paper packs will immediately receive a free "Dummies" book. "This innovative inkjet paper consumer promotion is designed to help educate consumers about both digital imaging and scrapbooking, two very popular leisure-time activities," said Todd Schrader, vice president of marketing for Konica Minolta Photo Imaging U.S.A., Inc. "At the same time, Konica Minolta continues to add value to these consumers interested in producing high-quality inkjet prints at home."
Available for free to consumers is "Digital Photography Tips for Dummies" shrink-wrapped with Konica Minolta 4x6-inch photo inkjet paper products (a $1.99 retail value) and "Creating Scrapbooks for Dummies" shrink-wrapped with Konica Minolta 8.5x11-inch inkjet products (a $7.99 retail value). In addition, both of these books contain a consumer coupon for $2.00 off the purchase of any size or finish of Konica Minolta inkjet photo paper. The coupon expires December 31, 2005.
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All Konica Minolta inkjet photo papers are extra white for vibrant, true-to-life color images. Paper quality is the thickest and heaviest available. It is also the first and only paper using advanced resin-coated, microporous technology for the fastest ink absorption, resulting in the quickest drying, only smudge proof prints that are resistant to tears, kinks and rippling from water damage.
Konica Minolta inkjet papers are made using the highest quality photographic paper base, coated with a water non-absorbent glossy, satin, or matte finish. These special coatings prevent ink from spreading or bleeding, thus revealing all the picture's details and colours and resulting in sharper looking, more durable photos. Konica Minolta inkjet papers work well with all brands of inkjet printers and is compatible with both dye and pigment inks.
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