Kodak Photo Contest
- Brand: Kodak
- Subject: Corporate
- Category: Photo Contest
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PMA 2008 Report
Kodak launched the “Pricey Ink - You’re Fired!” Photo Contest. The contest, powered by Brickfish and inspired by Kodak’s appearance on The Celebrity Apprentice, invites people to submit a photo or video of their favorite “Knockout Kodak Moment” (a treasured personal memory). “With our relationship with Apprentice, NASCAR, and now Brickfish, we are encouraging consumers to experience Kodak’s inkjet value proposition first hand,” said Jeff Hayzlett, chief business development officer and vice president of Kodak. “The show and online contest allows us to reach current and potential customers with the ‘no compromise’ message - encouraging consumers to take a stand against high priced ink.”
Kodak at PMA 2007
Naturally Kodak couldn't fail to present themselves at this PMA 2007 show being a home player. The size of the Kodak booth at the Las Vegas convention centre was remarkably compact and therefore very well-organized. What used to surprise one in the old days, seems no longer the case and Kodak seem to have lost their former size as giant among the exhibitors. The digital compact cameras that had been introduced during the PMA were of course showcased on the docking stations that are nowadays looked upon as a standard. Striking is the new Kodak EasyShare Z712 IS digital camera with its inbuilt image stabilizer. Fortunately Kodak carries on with their trend of optical image stabilizers.
Kodak Digital Imaging at PMA 2007
Eastman Kodak Company demonstrated a range of digital imaging solutions aimed at helping retailers tap growing consumer demand to do more with their digital pictures. At the Photo Marketing Association’s Annual Conference and Exposition, Kodak unveiled a lineup of custom photo books, collages and digital photo merchandising products and services that can be produced in-store, on-line and at wholesale. “Each day some 315 million digital images are taken and stored, but not printed, creating a tremendous opportunity for retailers to help consumers do more with their digital images,” said Brad Kruchten, General Manager of Kodak’s Retail Printing Business and Vice President, Eastman Kodak Company.
