PMA 2010 Report
Friday 13th, April 2007
Posted by: Dennis Hissink
Just before the CES (Consumer Electronics Show) started in 2006, Kodak introduced its first dual lens digital camera; de Kodak V570. Its successor, the Kodak EasyShare V705 was announced just over six months later and will be the subject of the following digital camera review. Although a dual lens camera, the Kodak V610, has appeared in the meantime, this turned out to be a camera with the emphasis on tele range (10x optical) instead of 5x optical as with the Kodak V570. The extra wide-angle range of 23mm in particular, a rare exception in a compact camera, makes the Kodak EasyShare V705 an interesting digital camera.
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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).