PMA 2018 Report
Monday 12th, March 2007
Posted by: Mark Peters
At the stand of Jobo I had a chat with Annika Hummerich of Jobo Germany. There were several products showcased at the Jobo stand amongst them a pre-production model of a interesting device for the professional photographer. The Jobo photoGPS is a GPS device that is mounted on the hot-shoe of a SLR camera and is able to get you GPS data that will be inserted into your Exif automatically. According to Annika not only the location data in figures will be edited into the Exif, also the name of the place where the picture is taken will be noted. The Jobo photoGPS will get its power via an USB interface. The energy system is intelligent and is only active when needed which result into an energy capacity of 1 year!
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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).