Olympus at PMA 2007
The Olympus booth once again showed that Olympus impress with their FourThirds system. The amount of lenses for this system has increased extremely speedy and now offers a wide range for both the amateur and professional photographer. We have noticed that Olympus is quite capable of offering the consumers what they want concerning the low and middle segment but we are still waiting for a real professional SLR camera. Olympus keep us in suspense and even after showing an advanced prototype digital SLR camera one can only guess for its real specifications. Still; it seems Olympus are well on their way. Behind glass we spot the prototype of the advanced SLR that doesn't seem to need any alterations on the body.
SanDisk at PMA 2007
It seemed somewhat unusual to find out that SanDisk did not use the PMA 2007 for massive introduction of new or upgraded products. Only small announcements were made, like the introduction of the SanDisk 8GB Ultra II SDHC memory card and an enhancement of the Extreme III assortment, but that was all. The flash memory market is going through incredibly vigorous times. Prices have been dropping as they never have before and even the smallest providers went along in this flow; more or less forced by the competition. Most providers know they can't keep up for long. SanDisk announced even before the PMA in Las Vegas started that they will take their precautions to be able to get along.
Sigma at PMA 2007
For Sigma, the latest Photokina has been an important event. Not only for them being a lens manufacturer but also a camera manufacturer. At that time Sigma introduced the Sigma SD14, a digital SLR camera based on the deviated Foveon X3 image sensor. Besides that Sigma introduced the DP1 digital compact camera that has been equipped with the Foveon image sensor. Not one of these cameras had reached the final stage then and the availability of the Sigma SD14 was even postponed. But at the PMA 2007 Sigma announced the availability of the Sigma SD14 digital SLR and the first results are starting to appear here and there on a users forum and on different web sites of the true Sigma lovers.
Sony at PMA 2007
- Brand: Sony Ericsson
- Subject: Corporate
- Category: Events
Besides a large amount of digital compact cameras, among them the new Sony Cybershot DSC-W200, one of the world's first 12 Megapixel digital cameras, a twosome Alpha concept digital SLR cameras has been showcased together with some eight new lenses. Not a word about technical specifications, expectations, availability or what's so ever; only a sign to show that there is still life after the Sony Alpha 100. The aforementioned concept models had been displayed in a glass showcase and at first sight it looks like we are dealing with a semi- and a professional digital SLR camera model. The latest inside news tells us that at least one of them will get introduced this year.
Panasonic inspected DIWA test lab
- Brand: DIWA Awards
- Subject: Corporate
- Category: Interviews
Internet is packed with websites that do more or less trustworthy product tests. Often, pure coincidence decides which products will end up as winners and losers, obviously annoying both manufacturers and consumer organisations. Therefore, Panasonic pay visits to many testing facilities around the world, to see if their equipment and testing procedures meet a satisfying quality level. This week, Panasonic representatives paid DIWA member DigIT a visit. DIWA Labs is located in Norway. For more information about DIWA Awards.
Apple TV
- Brand: Apple
- Subject: Corporate
- Category: Source of Information
Apple is now shipping Apple TV, an easy to use and fun way to wirelessly play all your favorite iTunes content from your PC or Mac on your widescreen TV, including movies, TV shows, music, photos and podcasts. With Apple TV’s stunning new interface, anyone can quickly browse and view their entire collection of digital media from across the room using the simple and intuitive Apple Remote. Apple TV easily connects to almost all modern widescreen televisions. “Apple TV is like a DVD player for the Internet age providing an easy and fun way to play all your favorite iTunes content from your PC or Mac on your widescreen TV,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing.
HP DreamColor technology
HP announced the industry’s first highly integrated system that delivers the greatest level of digital color consistency across a series of devices. A company-wide initiative, HP DreamColor Technologies builds on HP’s more than 20 years of experience in color imaging to provide customers the assurance of producing accurate, predictable and consistent color from device to device. The system, announced at the Photo Marketing Association (PMA) show, will first be made available to the graphic-intensive creative community and professional photography market through select HP printers. Over time, it will be implemented across a broader range of markets and HP product categories.
X-Rite test chart reader
X-Rite Incorporated, a global leader and internationally known name in color technology, showcases new levels of automation for ultra-fast test chart reading - the versatile X-Rite i1 iO Automated Scanning Table, which automates existing i1 workflows, and the high-volume X Rite i1-iSis for enhanced productivity at the Photo Marketing Association (PMA). Both automated test chart readers are additions to the award-winning X-Rite-i1 Swiss engineered product line, the latest effects of a merger with fellow world-class color technology developer GretagMacbeth. The test chart readers are designed for attaining exceptional color throughout high volume and large format production.
