Kodak launched the “Pricey Ink - You’re Fired!” Photo Contest. The contest, powered by Brickfish and inspired by Kodak’s appearance on The Celebrity Apprentice, invites people to submit a photo or video of their favorite “Knockout Kodak Moment” (a treasured personal memory). “With our relationship with Apprentice, NASCAR, and now Brickfish, we are encouraging consumers to experience Kodak’s inkjet value proposition first hand,” said Jeff Hayzlett, chief business development officer and vice president of Kodak. “The show and online contest allows us to reach current and potential customers with the ‘no compromise’ message - encouraging consumers to take a stand against high priced ink.”
DIWA (Digital Imaging Websites Association), a world-wide organization of collaborating websites, has the pleasure of announcing the winners of the annual DIWA Platinum Awards for 2006. DIWA members from Europe and North America continuously test and review digital imaging products. For digital cameras, more than 200 details must be checked, tested and evaluated. Each review is then carefully monitored and compared by DIWA to ensure error free, reliable and comprehensive test results. Each year, all gold winners from the previous year are re-evaluated by the 10 member websites of the DIWA organization. The very best from each of the three digital camera categories are honored with a DIWA Platinum Award. For 2006, the DIWA group of experts has selected the following digital cameras from Fujifilm, Panasonic and Nikon to win the prestigious DIWA Platinum Award:
Although the major part of the new cameras has been introduced long before the PMA 2007 started, it is always a pleasure to attend the PMA. Besides visiting the booths, we centre on numerous conversations with new and existing contacts and at the same time it is a joy to annually meet our colleagues. The location of this year's PMA was Las Vegas and not Orlando, to the mere delight of most of us. It remains the ideal mixture: entertainment and photography. And Las Vegas is one of the most suitable places to offer such an event. According to the information I received we will be able to visit the PMA on this very same location for the next few years and Orlando is left out for a while.
The Canon booth at the PMA 2007 Las Vegas is as always overwhelmingly large and outsized. The Canon digital imaging booth is overcrowded and people are fascinated by the large series of compact camera models and of course the new race-monster, the world's fastest digital SLR camera; the Canon EOS 1D Mark III. The year 2007 is a brilliant year for Canon. Not only because Canon has conquered and still holds an important market share but also because it is exactly seventy years ago that the first Canon camera was born. It was the Canon S and the first one in a long array of successful cameras. Also the step from analogue to digital was carried out incredibly fast and on a professional level.
Naturally HP was also present at the PMA and in their huge booth, packed with new printing solutions, HP gave us an impression of their new assortment for the upcoming season. Many printing stations were being demonstrated, from compact printing kiosks that don't take up much room on a counter for example, to large printing kiosks for consumer self-service for ordering and printing digital images in no-time. During my visit at HP something weird had happened; after visiting the booth and chitchatting with my contacts I started photographing the booth and the displayed products. Something we are used to do for many years now and had been looked upon as the most common thing on earth, until recently.
Printer manufacturer HiTi was also present at the PMA 2007 show in Las Vegas (Nevada). The HiTi booth was not that huge, but they did not bring fewer printers with them. Besides their current assortment of photo printers such as the DIMA 2006 winner Digital Photo Printer Shootout-winning S400; the HiTi 730PS printer and the new HiTi BS-iD400 photo printer had been showcased at the show. The new Hi-Touch BS-G400 is being forwarded by HiTi to participate in the contest for an Award in the DIMA 2007 Digital Photo Printer Shootout. The HiTi photo printer is equipped with a large size 2.5 inch LCD monitor enabling easy and fast operation without the need for a personal computer.
Naturally Kodak couldn't fail to present themselves at this PMA 2007 show being a home player. The size of the Kodak booth at the Las Vegas convention centre was remarkably compact and therefore very well-organized. What used to surprise one in the old days, seems no longer the case and Kodak seem to have lost their former size as giant among the exhibitors. The digital compact cameras that had been introduced during the PMA were of course showcased on the docking stations that are nowadays looked upon as a standard. Striking is the new Kodak EasyShare Z712 IS digital camera with its inbuilt image stabilizer. Fortunately Kodak carries on with their trend of optical image stabilizers.
Nikon always attract the attention; same thing happened at the PMA 2007 show in Las Vegas. Events like the Photo Marketing Association are excellent occasions for Nikon to show the consumer everything they have to offer. And it still impresses to witness the amount of lenses, equipment and other accessories available for Nikon's digital SLR and compact cameras. Whether it concerns standard photography or professional photography; Nikon offer the solution. Although many of us thought it was about time for Nikon to announce a new professional SLR camera; during the PMA 2007 emphasis had been placed on the Nikon Coolpix compact camera and a new digital SLR for the entry-level consumer.