In the spacious Sony booth, the entire assortment of digital imaging products is shown in all its aspects. The entire Sony Alpha digital SLR camera line was presented and consumers eagerly took the opportunity to try out the Alpha DSLR for themselves. Still, I have the impression that there's a vast difference in the way Sony attracted the attention with DSLR cameras exactly a year ago, compared to today. One way or another, it seems to me that the plan to position the Alpha DSLR and in particular the higher assortment (Alpha 900 and 700) in the current market as they are now, was not entirely successful.
The Olympus booth at the PMA 2009 show is quite well-arranged and provides a lot of space to give a complete camera overview. Striking is the fact that the Olympus E-620 is actually the only real new digital SLR camera of the entire show, which is of course very nice for Olympus. As a result, there was even more interest in the compact E-620. I myself had the opportunity to make several sample pictures in between my busy schedule, on the Strip in Las Vegas. And the first impression of this camera is a good one. It's compact and has features that are directly copied from the semiprofessional E-30 which makes it so pleasant to shoot with it.
Samsung promised to come with big news before the start of the PMA, and indeed, with the announcement of the Samsung NX camera, Samsung is likely to become the highlight of the event. This information reached me under NDA before I left for the PMA, and Samsung was first on my list to contact during the PMA show. It was therefore rather disappointing when I finally reached the Samsung booth only to find out I had better things to do then waste my time on a new Samsung camera of which nothing was known yet at all. Showcased behind glass, in different colors and lenses, all we could do was watch something called the Samsung NX from a distance.
Pentax also attended PMA 2009, but the booth didnít leave much to the imagination. The compact, completely white booth looked more similar to a sales booth than one for demonstrating and showcasing products. Naturally, the digital SLR cameras of Pentax were showcased as well as a new 15mm f/4 lens, although there was hardly any news, if even any at all, about DSLR cameras. Obviously, Pentax did not consider the PMA to be the right time to make an announcement. If you have doubts about a Pentax announcement coming up, be patient... for one or two months. By that time, we will reopen the Pentax book to add a new chapter...
As always, Fujifilm had a grand presentation at the PMA with emphasis on printing and other services within the field of photography. Various photo kiosks and minilabs were showcased, and we also came across Fujifilm's 3D concept again. The Fujifilm S5 Pro, which is still very much appreciated by a large group of faithful fans, has disappeared. The fact that Fujifilm is no longer flirting with a digital SLR will not have surprised the attentive reader. The developments did not keep pace with the competition, and depending on third parties, for example for the housing, does not seem ideal. Yet, I can still imagine that Fujifilm will make themselves heard again, perhaps at Photokina 2010.
Whereas in the past, large floor surfaces were needed to present all the Kodak products, nowadays the amount of square meters has decreased significantly, as has the actual amount of imaging products. The American giant, famous all over the world, a brand name that equals photography, is presented at the PMA 2009 Show in Las Vegas. as a manufacturer of digital photo frames, some photo finishing stations and several services in the field of imaging. Somewhere on the side of the booth, hidden among the frames, a row of Kodak digital cameras is showcased. The New Kodak cameras carry the once so renowned Kodak brand name.
Fujifilm and Nintendo are pleased to announce at the PMA 2009 Show in Las Vegas (United States) the launch of the Digital Photo Print Channel for Nintendo Wii game console, an internet-based printing service for digital photo prints, photobooks and other funny items, using Nintendoís Wii. Fujifilm currently offers a high quality printing service which produces digital photo prints, and photobooks which assembles several photos into an album. Fujifilm also offers online printing services that allows customers to easily place digital photo prints orders. This service was presented at the Fujifilm booth during the 2009 PMA Show.
The day prior to the opening of the PMA 2009 Show is usually Sneak Peak day. Journalists can enroll for this small event, to get a Sneak Peak of several new products that will be presented at PMA 2009's show floor. This is not a big event; generally a few long rows of booths are put up, with a small representation of the brand. Additionally, it gives us the opportunity to make several appointments during or before PMA, and we're always happy to meet our friends and acquaintances again. All in all, a relaxed atmosphere and a warm-up for the annual PMA Imaging Convention and Trade Show 2009.