PMA 2010 Report
For those who are interested; it seems that booking early is worthwhile for its attractive price reductions; PMA 2010 will not be held in Las Vegas but in Anaheim, California. Personally, I am not looking forward to be imprisoned in Disneyworld for a week. Las Vegas has far more going for it when it comes to photography and entertainment. Anyway; PMA 2010 will be held from 21 - 23 February in the Disneyworld convention center. This seems to be an interesting date, because traditionally many introductions take place around that time, which makes an event like PMA more exciting. We will wait and see what next year's PMA 2010 will bring us.
PMA 2010 News report - January is traditionally the month dedicated to the CES show, during which a variety of consumer electronics for the upcoming season is introduced. This year's CES show managed to surprise us by introducing no less than 60+ new cameras, which we expect will soon be available in the (online) stores. This leaves us to ponder what is left for the PMA 2010 International Convention and Trade Show, which will not be held in Las Vegas this year, but instead in Anaheim, LA. We expect the PMA show to come up with a number of new DSLR cameras, as well as a number of consumer compact cameras. The industry does not seem to fully focus on the PMA; Canon, for example, will not be represented.
One of the most striking camera manufacturers of the last few years is Panasonic. The brand once started with a number of digital cameras and then decided on a very clear, well- built-up line of LUMIX cameras. The Panasonic LUMIX compact camera has managed to conquer quite a large part of market share, which we already expected considering its specifications and performance. It's amazing to see that a giant electronics brand like Panasonic grasped the message quite a lot faster than the traditional photo manufacturers. Panasonic soon equipped its LUMIX digital cameras with a MEGA O.I.S. image stabilization system and also the wide angle zoom lens was integrated very early on.
If there is one brand that has been performing superbly for the last year and a half, and even more important, has succeeded in standing out, it's Nikon. With an unparalleled battle concerning market share and a succession of new product launches, one success beaten by the other, Nikon has reached an extremely comfortable position. The introductions of the Nikon D3 and D300 digital SLR cameras were the start, and if you have followed last year’s developments, you will know how many Nikon imaging products succeeded after these two. Canon had to accept a big blow, which also had its effect in the professional world.
As always, Canon's presence couldn’t be missed at the PMA 2009. The brand needed a lot of space to present all its latest products. If we look at the Canon digital cameras, we find a large series of IXUS and PowerShot cameras new in the assortment. These digital cameras offer lively colors and stylish designs with the latest technologies to make digital photography even easier. Canon seems to provide a wide array of cameras; at least for the first part of this year. If we look at the entire assortment, we will find a matching camera for every type of photographer. The compact camera assortment of Canon is very well-planned, powerful and has a clear composition.
In the spacious Sony booth, the entire assortment of digital imaging products is shown in all its aspects. The entire Sony Alpha digital SLR camera line was presented and consumers eagerly took the opportunity to try out the Alpha DSLR for themselves. Still, I have the impression that there's a vast difference in the way Sony attracted the attention with DSLR cameras exactly a year ago, compared to today. One way or another, it seems to me that the plan to position the Alpha DSLR and in particular the higher assortment (Alpha 900 and 700) in the current market as they are now, was not entirely successful.