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Hewlett Packard at PMA 2007

Ralf Jurrien
PMA 2010 Report
Tuesday 27th, March 2007
Posted by: Ralf Jurrien

Naturally HP was also present at the PMA and in their huge booth, packed with new printing solutions, HP gave us an impression of their new assortment for the upcoming season. Many printing stations were being demonstrated, from compact printing kiosks that don't take up much room on a counter for example, to large printing kiosks for consumer self-service for ordering and printing digital images in no-time. During my visit at HP something weird had happened; after visiting the booth and chitchatting with my contacts I started photographing the booth and the displayed products. Something we are used to do for many years now and had been looked upon as the most common thing on earth, until recently.

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Hewlett Packard at PMA 2007

HP DreamColor technology

Posted by: Ralf Jurrien Tuesday 13th, March 2007

HP announced the industry’s first highly integrated system that delivers the greatest level of digital color consistency across a series of devices. A company-wide initiative, HP DreamColor Technologies builds on HP’s more than 20 years of experience in color imaging to provide customers the assurance of producing accurate, predictable and consistent color from device to device. The system, announced at the Photo Marketing Association (PMA) show, will first be made available to the graphic-intensive creative community and professional photography market through select HP printers. Over time, it will be implemented across a broader range of markets and HP product categories.

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HP digital photography products

Posted by: Ralf Jurrien Monday 12th, March 2007

HP made announcements designed to make its digital photography offering the most complete and highly connected experience for consumers, professional photographers and graphic artists. Foremost among the announcements, the company introduced HP DreamColor Technologies, the industry’s first highly integrated system that delivers the highest level of digital color consistency across a series of devices. HP DreamColor will make it easy for graphic artists and professional and advanced amateur photographers to accurately match color to prints or digital sources and automatically deliver predictable color in a wide variety of applications, from photos to marketing collateral to posters.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).