Hewlett Packard at PMA 2007
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PMA 2008 Report
Naturally HP was also present at the PMA and in their huge booth, packed with new printing solutions, HP gave us an impression of their new assortment for the upcoming season. Many printing stations were being demonstrated, from compact printing kiosks that don't take up much room on a counter for example, to large printing kiosks for consumer self-service for ordering and printing digital images in no-time. During my visit at HP something weird had happened; after visiting the booth and chitchatting with my contacts I started photographing the booth and the displayed products. Something we are used to do for many years now and had been looked upon as the most common thing on earth, until recently.
HP DreamColor technology
HP announced the industry’s first highly integrated system that delivers the greatest level of digital color consistency across a series of devices. A company-wide initiative, HP DreamColor Technologies builds on HP’s more than 20 years of experience in color imaging to provide customers the assurance of producing accurate, predictable and consistent color from device to device. The system, announced at the Photo Marketing Association (PMA) show, will first be made available to the graphic-intensive creative community and professional photography market through select HP printers. Over time, it will be implemented across a broader range of markets and HP product categories.
HP digital photography products
HP made announcements designed to make its digital photography offering the most complete and highly connected experience for consumers, professional photographers and graphic artists. Foremost among the announcements, the company introduced HP DreamColor Technologies, the industry’s first highly integrated system that delivers the highest level of digital color consistency across a series of devices. HP DreamColor will make it easy for graphic artists and professional and advanced amateur photographers to accurately match color to prints or digital sources and automatically deliver predictable color in a wide variety of applications, from photos to marketing collateral to posters.
HP Photosmart R837
- Brand: HP
- Subject: Digital Cameras
- Category: Digital Cameras
Take stunning 7.2 megapixel photos with the powerful, easy-to-use HP Photosmart R837 Digital Camera. This camera features a large 7.6cm (3-inch) image display and an extra-wide viewing angle up to 170 degrees, perfect for viewing photos indoors and outdoors. Enhance photos in-camera with HP touch-up for the removal of blemishes and the latest generation of HP Real Life technologies, including HP Design Gallery with slimming and industry-leading in-camera red-eye removal. The HP Photosmart R837 Digital Camera also features pet-eye fix and HP steady photo anti-shake to help prevent blurred photos. HP Real Life technologies help take the guesswork out of digital photography, making it easy to produce great photos.
HP Photosmart M537
- Brand: HP
- Subject: Digital Cameras
- Category: Digital Cameras
The HP Photosmart M537 Digital Camera makes photo-taking fun and easy. Snap 6-megapixel photos and easily view them indoors or outdoors on the 6.35cm (2.5-inch) display. Easy buttons and menus make photo-taking simple. Users can produce great, true-to-life photos with the HP M537. The camera features HP steady photo anti-shake, to prevent blurred photos in lower light accounting for hand shake and moving subjects, and industry-leading in-camera red-eye removal. The HP Photosmart M537 will be sold at an estimated street price of €139. Price stated is EMEA Manufacturer’s Recommended Selling Price (MRSP) including VAT. The HP M537 will be delivered with one-year limited hardware warranty.
HP Photosmart M437
- Brand: HP
- Subject: Digital Cameras
- Category: Digital Cameras
It’s easy to shoot beautiful 5-megapixel photos with the HP Photosmart M437 Digital Camera - just grab it and start snapping. Easy buttons and menus make photo-taking simple, while the bright, 5.08cm (2-inch) display shows every detail. The HP Photosmart M437 features excellent image quality - it comes with 3x optical and 5x digital zoom for prints and enlargements up to poster size. Pictures are easy to control and edit with HP steady photo anti-shake and HP Real Life technologies such as HP Design Gallery and in-camera red-eye removal. HP Real Life technologies help take the guesswork out of digital photography, making it easy to produce great photos that are crisp, realistic and true-to-life.
